Mobile Wallet Marketing Made Easy Podcast
All episodes are now available online, free of charge
Show Notes | Episode 117 | Digital Hustle: Networking at Virtual Events | Episode Link URL – https://dominoresearch.com/podcast/digital-hustle |
Mastering the art of the digital hustle just takes a little bit of planning and preparation, so get it done before you start networking at the next virtual event you are attending.
Show Notes | Episode 116 | Using Mobile Notifications to Ease Customers into the ‘New Normal’ | Episode Link URL – https://dominoresearch.com/podcast/new-normal |
Mobile notifications are a targeted way to successfully ease customers back into patronizing your business for what passes as the ‘new normal’.
Show Notes | Episode 115 | Restaurant Delivery Apps in the Coronavirus Era | Episode Link URL – https://dominoresearch.com/podcast/restaurant-delivery-apps |
Restaurant delivery apps are all the rage, but are they actually helping restaurant owners and workers or are they just in it for themselves?
Show Notes | Episode 114 | 3 Reasons: Why Mobile Works for Distance Marketing| Episode Link URL – https://dominoresearch.com/podcast/3-reasons-distance-marketing |
In our strange new reality, #DistanceMarketing is the new normal. Learn to use it to grow your business.
Show Notes | Episode 11 | The Emoji Factor Returns | Episode Link URL – https://dominoresearch.com/podcast/emoji-factor-returns |
Emojis are coming on stronger than ever before – they’ve invaded our DMs, posts, texts, and our lives! Where do they come from and what do they mean?
Show Notes | Episode 112 | Mobile Reach: Marketing in a New Era | Episode Link URL – https://dominoresearch.com/podcast/mobile-reach |
With the corona virus in full swing since our last episode, we’re talking about how to leverage mobile to create a more hands off, yet meaningful, relationship with customers and prospects. Welcome to the era of #distancemarketing.
Show Notes | Episode 111 | The State of Retail 2020 | Episode Link URL – https://dominoresearch.com/podcast/state-of-retail-2020 |
Hazel weighs in this week with some new numbers and a few thoughts about the NRF Big Show. Listen to The State of Retail 2020 and find out more.
Show Notes | Episode 110 | Google’s Not So Easter Eggs | Episode Link URL – https://dominoresearch.com/podcast/google-easter-eggs |
Kim was recently playing around on Google (or more accurately procrastinating) when she stumbled into a few neat tricks that aren’t exactly Easter Eggs.
Show Notes | Episode 109 | 5G – The Good, the Bad, and the Privacy Issues | Episode Link URL – https://dominoresearch.com/podcast/5g-good-bad-privacy-issues |
The imminent arrival of 5G internet connectivity is being heralded as a game changer for many industries. Will your privacy survive though?
Show Notes | Episode 108 | Weird Ad, Marketing & Branding Campaigns | Episode Link URL – https://dominoresearch.com/podcast/weird-ad-campaigns-top-brands |
Today we are talking through some examples of weird ad campaigns from some of the top brands and agencies – join us for a laugh!
Show Notes | Episode 107 | The Dark Side of Influencer Marketing | Episode Link URL – https://dominoresearch.com/podcast/dark-side-influencer-marketing |
Welcome to our first new episode of the new decade! Today we are talking about successfully using influencer marketing, and how you can help protect yourself from fraud if you choose to participate.
Show Notes | Episode 106 | Retail Challenges: “Best of” Episodes | Episode Link URL – https://dominoresearch.com/podcast/retail-challenges-106 |
We’re starting off the new year (and new decade!) with a fantastic primer on using mobile ads in your retail business. Listen to clips from three of the best retail marketing episodes in the archives!
Show Notes | Episode 105 | Best of Proximity Marketing Episodes | Episode Link URL – https://dominoresearch.com/podcast/proximity-marketing-best-105 |
We’ve pulled together a compilation of clips from some of our best proximity marketing episodes!
Show Notes | Episode 104 | Our Favorite Mobile Marketing Blogs | Episode Link URL – https://dominoresearch.com/podcast/favorite-mobile-marketing-blogs |
Heading into the holidays, we’re giving you a list of our favorite mobile marketing blogs. Take a few minutes and check them out!
Show Notes | Episode 103 | Our Favorite Podcasts for Event Planners | Episode Link URL – https://dominoresearch.com/podcast/favorite-podcasts-event-planners |
We picked our favorite podcasts for event planners and we’re giving you the details in the latest episode of our podcast!
Show Notes | Episode 102 | Canadian Cannabis: 12 Months After Adult Use Legalization | Episode Link URL – https://dominoresearch.com/podcast/canadian-cannabis-one-year-legalization |
Has it really been a full year since Canadian cannabis for adult use was legalized? What’s happening with the state of affairs in the country now? Catch our update right here!
Show Notes | Episode 101 | Negotiating Your Event Venue, part 2 | Episode Link URL – https://dominoresearch.com/podcast/negotiating-event-venues-part-2 |
We’re back with part 2 in our mini-series – Negotiating Event Venues – get the rest of the story on how to work with your venue to squeeze the best prices on services and location!
Show Notes | Episode 100 | 18 Days in Instagram Jail | Episode Link URL – https://dominoresearch.com/podcast/instagram-jail |
Help! We spent 18 days in Instagram Jail recently! What do you do when you are action blocked? Even Instagram and Facebook aren’t sure. Listen to our story now –
Show Notes | Episode 99 | How To: Negotiate for Your Event Venue, Part 1 | Episode Link URL – https://dominoresearch.com/podcast/negotiate-event-venue-part-1 |
It’s up to you to negotiate for your event venue. There are a lot of ways to decrease costs or increase the level of service you’ll receive.
Show Notes | Episode 98 | Favorite Podcasts for Makers, Artists & Creatives | Episode Link URL – https://dominoresearch.com/podcast/favorite-podcasts-makers-artists-creatives |
Tune in to the latest episode as we detail our favorite podcasts for makers, artists, and creatives! Find out why we like them and what’s so great about them.
Show Notes | Episode 97 | CBD Industry Turns Into Wild West | Episode Link URL – https://dominoresearch.com/podcast/cbd-industry-wild-west |
The CBD industry in the US has become more like the wild west than an industry on the upswing. Regulations and enforcement are sure to increase.
Show Notes | Episode 97 | Realtor Marketing When the Market is Down | Episode Link URL – https://dominoresearch.com/podcast/realtor-marketing-down-market |
When the market takes a turn for the worse, realtor marketing takes on a whole new set of challenges. Find out how to prepare early for the extra workload.
Show Notes | Episode 95 | CBD is a Drug Now, According to the FDA | Episode Link URL – https://dominoresearch.com/podcast/cbd-drug|
CBD is now officially a drug, and this is creating any number of problems, but it really offers a preview of where we may be going with THC products. This will not end well for any number of companies, and perhaps a very large segment of the cannabis industry.
Show Notes | Episode 94 | Best of Podcast Promoting| Episode Link URL – https://dominoresearch.com/podcast/best-podcast-promoting
It’s time for another episode and today we’re serving up a healthy dose of clips from some of our best podcast promoting ideas conversations!
Show Notes | Episode 93 | “Best of” Series – Online Coaching and Courses, part 1 | Episode Link URL – https://dominoresearch.com/podcast/best-online-coaching-episodes |
We’re back with another “best of” series – this time it’s Online Coaching episodes. Listen to highlights from prior episodes to find out what really works.
Show Notes | Episode 92 | Best of Real Estate Marketing Episodes | Episode Link URL – https://dominoresearch.com/podcast/best-real-estate-marketing-episodes
Welcome back! Today we’re pulling out highlights from some of our best real estate marketing episodes –
Show Notes | Episode 91 | 6 Strange Podcasts You Probably Haven’t Heard of (Yet) | Episode Link URL – https://dominoresearch.com/podcast/6-strange-podcasts
If you ever wondered what kind of strange podcasts might be out in the wild, now’s your chance to find out about six of them. Yep, we did the research for you.
Show Notes | Episode 90 | Hospitality Industry Takes Advantage of Mobile Marketing | Episode Link URL – https://dominoresearch.com/podcast/hospitality-industry-mobile-marketing
Smart hospitality industry owners use mobile messaging to fill seats, sell specials, and keep the liquor flowing!
Show Notes | Episode 89 | iBeacons Generate Excitement at Open Houses | Episode Link URL – https://dominoresearch.com/podcast/ibeacons-generate-excitement-open-houses |
Looking to maximize engagement and interaction at your realtor open houses? We recommend iBeacons to draw attention to features and highlights.
Show Notes | Episode 88 | Podcast Marketing for Beginners | Episode Link URL – https://dominoresearch.com/podcast/podcast-marketing-for-beginners-88
It’s time for another episode of the podcast, and today we are going to be talking about podcast marketing for beginners.
Show Notes | Episode 87 | Six Months After Legalization, Where Does Canada Stand? | Episode Link URL – https://dominoresearch.com/podcast/canada-post-legalization-cannabis |
Six months after adult use legalization, what’s the real story in Canada with the cannabis industry?
Show Notes | Episode 86 | Auto Dealers Increase Engagement to Expand Customer Relationships | Episode Link URL – https://dominoresearch.com/podcast/auto-dealers-increase-engagement |
With increasing disruption in the new car industry, smart dealers are increasing engagement now in order to cement strong customer relationships for the future.
Show Notes | Episode 85 | Restaurants Prosper by Using Mobile for Programs | Episode Link URL – https://dominoresearch.com/podcast/restaurants-prosper-mobile-coupons-loyalty-rewards |
Restaurants who use mobile coupons, loyalty and rewards see greater engagement, higher per ticket, and more sales than those who have no mobile communication with clientele.
Show Notes | Episode 84 | Broker Open Houses: Worth It or Just a House Party? | Episode Link URL – https://dominoresearch.com/podcast/broker-open-houses |
Broker open houses, or caravans, are a love it or leave it line item for most folks in the real estate industry. Are these weekly get togethers actually worth the time or is it just a party?
Show Notes | Episode 83 | Crafting Your Story: Compel Shoppers to Become Buyers | Episode Link URL – https://dominoresearch.com/podcast/crafting-your-story-compel-shoppers-to-become-buyers |
Compelling shoppers to become buyers relies upon the use of a well crafted story – one that accurately reflects who you and your company are and what you have to offer prospective customers.
Show Notes | Episode 82 | California Legalization Means Falling Profits for Cannabis Companies | Episode Link URL – https://dominoresearch.com/podcast/california-legalization-falling-profits-cannabis |
California legalization of adult use cannabis is leaving many licensed cannabis industry business owners feeling the cost, in the form of falling profits.
Show Notes | Episode 81 | Mobile Notifications Fill in the Gap at Events | Episode Link URL – https://dominoresearch.com/podcast/mobile-notifications-fill-gap-events |
Mobile notifications are an easy way to keep things on track at your events, and to promote your next event to alumni attendees.
Show Notes | Episode 80 | The “Best Of” – Marketing Podcast Episodes, Part 1 | Episode Link URL – https://dominoresearch.com/podcast/best-marketing-podcast-episodes |
Curated segments of our favorite marketing podcast episodes in the latest episode of Mobile Wallet Marketing Made Easy.
Show Notes | Episode 79 | Canadian Adult Use Cannabis Legalization – Week One Reporting | Episode Link URL – https://dominoresearch.com/podcast/canadian-adult-use-cannabis-legalization |
One week after Canadian adult use cannabis laws take effect, we’re on the scene in Toronto, Ontario, in order to see what’s really going on with marijuana sales and distribution.
Show Notes | Episode 78 | How To: Integrate CTAs for More Mobile Engagement | Episode Link URL – https://dominoresearch.com/podcast/integrate-ctas-more-mobile-engagement |
Learn to integrate your CTAs into your existing marketing collateral, websites, and social media to see higher engagement and interaction from users.
Show Notes | Episode 77 | Favorite Real Estate Marketing Podcasts for Top Producers | Episode Link URL – https://dominoresearch.com/podcast/favorite-real-estate-marketing-podcasts |
Find out who produces the best real estate marketing podcasts that top producers, realtors, brokers and agents are listening to regularly.
Show Notes | Episode 76 | Google Podcasts App & Rhapsocord Ad Insertions Tech | Episode Link URL – https://dominoresearch.com/podcast/google-podcasts-app-rhapsocord-ad-insertions-tech-ep-76 |
Learn more about the new Google Podcasts App and Alphabet’s plan to take over podcasts; hear about the new Rhapsocord ad insertion tool being tested by WaPo in beta now.
Show Notes | Episode 75 | Life Coaches See Engagement with Mobile Notifications | Episode Link URL – https://dominoresearch.com/podcast/life-coaches-engagement-mobile-notifications-ep-75 |
Life coaches who use mobile notifications to engage with their prospects and current clients find a higher engagement rate and more activity.
Show Notes | Episode 74 | Best of Our Cannabis Industry Podcast Episodes, Part 1 | Episode Link URL – https://dominoresearch.com/podcast/best-cannabis-industry-podcast-episodes-part-1 |
Listen to some of the best of our cannabis industry podcast episodes in one great place!
Show Notes | Episode 73 | Mobile + Loyalty = Impressive Marketing Mix That Boosts Engagement | Episode Link URL – https://dominoresearch.com/podcast/mobile-loyalty-impressive-marketing-boosts-engagement-ep-73 |
Using mobile to manage and deploy your loyalty program offers you the chance to really benefit from a flexible and effective marketing mix.
Show Notes | Episode 72 | How To: Use Emojis to Increase Lock Screen Notification Response | Episode Link URL – https://dominoresearch.com/podcast/emojis-increase-lock-screen-notification-response |
Even if you have great conversions with your lock screen notification response rates, you can always improve them with a few simple ideas.
Show Notes | Episode 71 | Best of Events Podcasts Series, Part 1 | Episode Link URL – https://dominoresearch.com/podcast/best-events-podcasts-part-1 |
Looking for the best of events podcasts that we have produced so far? We’ve got them for you right here, and we’ve pulled the most important parts of each out to dissect.
Show Notes | Episode 70 | Event Disasters: Stop Them Before They Kill Your Show | Episode Link URL – https://dominoresearch.com/podcast/event-disasters |
Event disasters don’t have to completely derail your trade show or conference. Find out how to get back on track quickly and easily.
Show Notes | Episode 69 | The Importance of Being Mobile (to Your Business) | Episode Link URL – https://dominoresearch.com/podcast/importance-being-mobile-your-business-ep-69 |
Having a strong mobile presence is a key factor to being successful today.
Show Notes | Episode 68 | Mobile Stats to Know | Episode Link URL – https://dominoresearch.com/podcast/mobile-stats-know-ep-68 |
Mobile is THE market mover today, and if you don’t understand how to use it to your advantage, you are missing out on business. Understanding mobile stats is the first step.
Show Notes | Episode 67 | Cannabis Updates in Banking and Legislation – Q2 – 2018 | Episode Link URL – https://dominoresearch.com/podcast/cannabis-updates-cannabis-banking-q2-2018 |
Cannabis updates for the state legal cannabis industry in banking, legislation and technology for the second quarter of 2018.
Show Notes | Episode 66 | 5 Things You Must Do to Become a Successful Marketer | Episode Link URL – https://dominoresearch.com/podcast/5-things-must-do-successful-marketer-66 |
We’re talking this week on the podcast about how you can organize yourself, your business and your life in a way that will enable you to become a successful marketer without losing your mind in the process.
Show Notes | Episode 65 | How To: Sending Targeted Messages to Segmented Campaigns | Episode Link URL – https://dominoresearch.com/podcast/send-targeted-messages-segmented-campaigns-ep-65 |
Targeted messages are an essential part of any successful campaign. Learn to segment groups and specify marketing messages based on groupings.
Show Notes | Episode 64 | Best Practices for Integrating Web + Mobile Marketing Campaign Elements | Episode Link URL – https://dominoresearch.com/podcast/best-practices-integrating-marketing-campaigns-ep-64 |
This podcast episode walks you through real examples – using our own sites – of what works and what does not when it comes to integrating mobile with your website and other online activities. We’re showing you how to read the stats, how to figure out what does best in combination with what else – all of the basics that you may not understand yet, but will become super important over the next year as mobile continues to take over the internet.
Show Notes | Episode 63 | Q & A with Trade Show and Events Producers Using Mobile Ep 63 | Episode Link URL – https://dominoresearch.com/podcast/trade-show-event-producers-question-answer-session-ep-63 |
On this episode, we’ve compiled a list of common questions from clients about using mobile wallets to produce a more successful, more profitable event.
Show Notes | Episode 62 | State Legal Cannabis Industry Employment – Is it Right for You? Ep 62 | Episode Link URL – https://dominoresearch.com/podcast/state-legal-cannabis-industry-employment-62 |
Hazel and Kim break down the reasons why state legal cannabis industry employment may be the right career path for you – or maybe not.
Show Notes | Episode 61 | Realtors Use Mobile Wallet Campaigns for Lead Generation | Episode Link URL – https://dominoresearch.com/podcast/realtors-mobile-wallet-campaign-lead-generation-ep-61 |
In this episode, we’re discussing ways that real estate agents use mobile wallet passes to generate leads and funnel them through to completed sales.
Show Notes | Episode 60 | The Changing Podcast Landscape? | Episode Link URL – https://dominoresearch.com/podcast/changing-podcast-landscape-ep-60 |
The more things change across the podcast landscape, the more they remain the same.
Whether it’s more stats, real stats, ad skipping, ad rates, ideal length, or anything else that’s a constant topic for those who create and distribute podcasts, it seems like it’s always the same topics. Does it ever really change?
Show Notes | Episode 59 | Using Lockscreen Notifications to Manage Traffic Flow at Your Events | Episode Link URL – https://dominoresearch.com/podcast/lockscreen-notifications-traffic-event-ep-59 |
Keeping speakers and attendees where they need to be at a conference can become a full time job if you’re not careful. .
There’s a more efficient means of doing that, and it involves the mobile phone lockscreen notification.
Show Notes | Episode 58 | Net Neutrality Update and the Future of American Web Content | Episode Link URL – https://dominoresearch.com/podcast/net-neutrality-future-american-content |
Most of our client base is located in America – small business owners, entrepreneurs and the like. And with the latest changes to the FCC rules on net neutrality, there could be a lot of changes coming down the pipe.
Show Notes | Episode 57 | Cannabis Industry Updates – Sessions Dumps Cole, Congress Must Act | Episode Link URL – https://dominoresearch.com/podcast/cannabis-industry-updates-january-2018-ep-57 |
In a surprise move last week, US Attorney General Jeff Sessions moved to rescind the Cole Memorandum; “prosecutorial discretion” not guaranteed for states with legal cannabis programs. Will Congress step up and present a united front to save state tax revenues?
Show Notes | Episode 56 | Bridging the Gap Between Strategy and Execution Using Mobile | Episode Link URL – https://dominoresearch.com/podcast/bridging-strategy-execution-gap-ep-56 |
Bridging the strategy – execution gap is a critical piece of the marketing puzzle.
Bridging the gap between strategy and execution in mobile marketing is a critical step in making sure your campaigns are well designed and get the results you are looking for, without sacrificing quality for quantity.
Show Notes | Episode 55 | Automobile Dealers Optimize Mobile Campaigns | Episode Link URL – https://dominoresearch.com/podcast/automobile-dealers-mobile-campaigns-ep-55 |
Automobile dealers have it rough these days.
It’s not enough that being a used car salesman is being the butt of many cocktail party jokes; competition from other automobile dealers, owner sales, and the internet all help to bring down the profit margins of every dealer pretty much on the planet.
Show Notes | Episode 54 | Advocacy Marketing | Episode Link URL – https://dominoresearch.com/podcast/advocacy-marketing |
Advocacy marketing can be a tricky subject to master.
What are the best ways to empower advocates to engage with your target market? Advocacy marketing deals with the methods that a company can use to enable current customers, celebrities or other spokespeople and potential new customers to spread the word about a product or brand.
Show Notes | Episode 53 | Cannabis Banking + FinCEN Guidance – part 2 | Episode Link URL – https://dominoresearch.com/cannabis-banking-fincen-guidance-ep-53 |
If the Cole Memo is the law of the land, FinCEN guidance determines how it will be enforced.
Welcome to the second part of our cannabis banking series – today we are discussing FinCEN guidance and what it means (in our non-lawyers’) opinion. There are a lot of misconceptions in banking the state legal cannabis industry, and at the time of this recording, we find most of them to be either miscommunications, distorted truths, or outright falsehoods.
Show Notes | Episode 52 | VIP Hosts See Success Using Mobile Updates | Episode Link URL – https://dominoresearch.com/podcast/vip-hosts-success-mobile-updates-ep-52 |
VIP hosts are seeing success using mobile updates to engage and interact with current clients and new referrals.
You may think that a day in the life of the average VIP host starts at night, and you can be forgiven for thinking that. But the reality is that the day starts, sometimes very early, and continues on into the night. One of the more simple ideas that is bringing success to VIP hosts is the use of mobile updates and notifications to maintain close contact with clients.
Show Notes | Episode 51 | Cannabis Banking – Part 1 – The Cole Memo | Episode Link URL – https://dominoresearch.com/podcast/cannabis-banking-cole-memo-pt1-ep-51 |
The Cole Memo is the law of the land when it comes to cannabis banking.
Welcome to the latest episode, this time we’re talking about the Cole memo, cannabis banking and what the options might be.
Show Notes | Episode 50 | A Museum Using iBeacons & Happy 50th Episode to Us | Episode Link URL – https://dominoresearch.com/podcast/museum-using-ibeacons-50th-podcast-episode |
Today we’re talking about a museum using iBeacons to enhance visitor experience.
Yep, that’s right, we’ve made it to another milestone. Honestly, we don’t normally pay much attention to the episode count, but today it is our 50th episode and that’s something to celebrate. And to celebrate, we’re talking about museums using iBeacons.
Show Notes | Episode 49 | Cheap Real Estate Tech – What to Choose That Actually Works | Episode Link URL – https://dominoresearch.com/podcast/cheap-real-estate-tech-ep-49 |
Today we’re discussing cheap real estate tech.
In the ever expanding world of agent and broker marketing, cheap real estate tech can make a difference in whether or not you get noticed – or a competing agent gets the call.
Show Notes | Episode 48 | Proposed Canadian Cannabis Legislation | Episode Link URL – https://dominoresearch.com/podcast/canadian-cannabis-legislation |
Welcome! Today we’re discussing the proposed Canadian cannabis legislation.
Proposed Canadian cannabis legislation – try saying that quickly, lol – is set to make adult use legal in July of 2018. What’s really on tap, is this going to work, will they be able to do it quickly enough to meet the proposed deadline?
Show Notes | Episode 47 | Better Online Coaching by Using Mobile Wallet Notifications | Episode Link URL – https://dominoresearch.com/podcast/better-online-coaching-mobile-wallet-notifications |
It’s time for another episode and this time the topic is how to use mobile wallets to become a more productive (and more profitable) online coach by leveraging mobile to engage with your prospects.
Show Notes | Episode 46 | Using iBeacons at Vancouvers 420 Event | Episode Link URL – https://dominoresearch.com/podcast/using-ibeacons-420-event | Today we’re discussing how dispensaries were using iBeacons at 420 Vancouver and though it’s a 420 specific event, the strategies implemented still apply to any festival to increase foot traffic.
Show Notes | Episode 45 | Loyalty Program Setup with Mobile | Episode Link URL – https://dominoresearch.com/podcast/loyalty-program-setup-mobile-notifications-ep-45 | What’s the current state of your customer loyalty program? How often do your loyal customers do business with you? What can you do to increase their total overall purchases?
Show Notes | Episode 44 | Cannabis Marketing Laws by US State | Episode Link URL – https://dominoresearch.com/podcast/cannabis-marketing-laws-us-state-episode-44 | Today we’re going to take a look at the variety of rules and regulations on the books on a state by state level with regards to what kind of advertising and marketing state legal cannabis companies are able to do.
Show Notes | Episode 43 | What’s New in Podcasting Trends | Episode Link URL – https://dominoresearch.com/podcast/new-podcasting-trends-episode-43 | At the halfway point of the year, where are we on podcast marketing trends, what’s going on in the podcast space, and what looks to be on the horizon for the near, and potentially far, future of podcasting?
Show Notes | Episode 42 | Why Mobile Advertising Works, Part 2 | Episode Link URL – https://dominoresearch.com/podcast/mobile-advertising-works-part-2-episode-42 | We recently produced an episode called Why Mobile Advertising Works, and we found ourselves running out of time to get through the growing list of examples that detail how different businesses can use mobile to really make an impact on their bottom line.
So we’re back with Part 2 – and this time we’re going to dissect a few more of the success stories and talk about the ideas that aren’t “in your face selling” but are more customer-centric and get rave reviews from business owners and consumers alike.
Show Notes | Episode 41 | Why Use Mobile Advertising? 5 Biggest Reasons | Episode Link URL – https://dominoresearch.com/podcast/why-use-mobile-advertising | It’s hard to run a business when you can’t figure out where your customers are.
Yes, that’s a very strange statement to make at the beginning of a podcast about mobile marketing, but it’s a great segue into this weeks topic – 5 Whys of Mobile Marketing.
So many business owners want to do mobile correctly, but so many of you struggle with how, when, where and what – all without realizing that until you answer the WHY part of the equation, you won’t be able to fill in the blanks in those other columns.
Show Notes | Episode 40 | Online + Offline Marketing Integration via Mobile | Episode URL link – https://dominoresearch.com/podcast/offline-marketing-integration-episode-40 | Converting online prospects into offline customers using mobile to manage your offline marketing integration is super easy to do and doesn’t cost much. Creating an omnichannel marketing strategy is as easy as using mobile wallet cards to link up your marketing efforts.
Show Notes | Episode 39 | Live Stream Strategies Paired with Mobile Updates | Episode URL link – https://dominoresearch.com/podcast/live-stream-strategies-mobile-updates-ep-39 |
Show Notes | Episode 38 | Using iBeacons to Bridge the Gap Between Online and Offline Sales | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-online-offline-sales-ep-38 | Does your small to midsized business focus primarily on offline sales in your brick and mortar location? Are you using tactics like Google My Business or Facebook Business Pages for your local business? How can you bridge the gap between generating interest online and closing sales offline? What can iBeacons do to help your business make the transition from online prospects to real world buyers? Hazel & Kim are telling it like it is this week, and helping to jump start your efforts to convert more online interest into offline profits.
Show Notes | Episode 37 | Best Business Blogs You’re Not Reading | Episode URL Link – https://dominoresearch.com/podcast/best-business-blogs-podcast-ep-37 | Hazel & Kim have picked out their favorite business blogs – including some hidden gems – that you’re probably not reading already. Listen up, see what you think, and maybe you’ll find a new favorite.
Show Notes | Episode 36 | iBeacons + Events: 3 Ways to Successfully Use Them at Your Next Event | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-events-3-ways-use-next | Using iBeacons to help control traffic and manage attendee flow is not difficult. All it takes is a little bit of planning and clever deployment of iBeacon locations scattered around the venue.
Show Notes – Episode 35 – 4 Simple Steps to a Mobile Strategy – Episode Link – https://dominoresearch.com/podcast/simple-steps-mobile-strategy-podcast-35
Are your marketing costs skyrocketing? Is google or Facebook ads starting to creep up and eat into your budget? Are you seeing an ROI from it?
What have you done to move onto mobile? Nothing – you don’t worry about it? or do you feel that google & FB are doing it for you -so you don’t have to bother?
Show Notes – Episode 34 – Why Mobile Ads Work (Pt 1) – Episode Link – https://dominoresearch.com/podcast/mobile-ads-work-proof-pudding-part-1 –
We all know that mobile ads work, but sometimes it can be hard to understand just what, how or why they have become so effective.
We’re breaking down the reason behind the success of mobile ads, showing you what ads are really pulling with great response rates and giving you a lot of ideas to make your mobile ads better and more effective.
Show Notes – Episode 33 – Biggest Mistakes When Reading Podcasting Stats – Episode Link – https://dominoresearch.com/podcast/biggest-mistakes-podcasting-stats/
Podcast stats are hard to measure – iTunes doesn’t give you much; the other portals aren’t a lot better, and what in the heck are the right numbers to be concerned about anyway?
Depending on just what your goal is for your podcast, you may not care about the same stats that other people find useful (ok, maybe we’re fudging a bit here since there are really only one set of numbers that actually spell success for a podcast!)
Show Notes – Episode 32 – Trade Show Sponsors – Why Should They Choose Your Event Over Another? – Episode Link – https://dominoresearch.com/podcast/trade-show-sponsorship-why-sponsors-should-choose-your-event-ep-32
In the super competitive world of trade shows, it’s often difficult to convince sponsors to spend more money at your show than the do at a competing event. When you’re in a tight marketplace that has a lot of shows, such as advertising, it becomes even more important to demonstrate additional value to sponsors and vendors in order to get commitments for higher value positions.
Show Notes – Episode 31
Episode link – https://dominoresearch.com/podcast/cannabis-legalization-ballots-podcast-31/
Is it time for a new gold rush in legal marijuana land?
Cannabis legalization was on the ballot in a number of US states. What were the proposals, how did they fare with voters and when will the newly passed legislation go into effect?
If you’re thinking about getting into the legal cannabiz, you won’t want to miss this episode.
PS – Canadian police have been cracking down on dispensaries all over Canada, even though Trudeau ran on a platform that included legal marijuana. What’s the story here?
Show Notes – Episode 30 – https://dominoresearch.com/podcast/event-hosts-promoters-top-3-ways-sell-sponsors-value-add/
Showing sponsors value add for mobile updates is a great way to charge more for sponsor packages. Having a mobile component for your events is not only a fantastic way to keep attendees more engaged, but it’s also a prime means to demonstrate added value to sponsors when you calculate the sponsor package totals.
Whether you choose to do an add-on charge for the mobile updates inclusion, or increase the base price of sponsor packages, using a mobile component is a great upselling tool.
Show Notes – Episode 29 – https://dominoresearch.com/podcast/3-fast-ways-double-sales-using-mobile-ads-podcast-ep-29/
Just in time for the holidays – Hazel & Kim present a new episode that teaches you how to use the power of mobile ads to double your sales! Offering prospects what they want, when and where they want it, is the key to seeing a major increase in revenue and to doubling your sales.
It’s not rocket science, it takes very little time to set up, and you can spend your time running your business instead of playing IT manager around the office when you use mobile wallet ads to reach out and interact with prospective clients and customers.
Show Notes – Episode 28 – https://dominoresearch.com/podcast/mobile-apps-vs-mobile-wallet-applications-pt-2-podcast-ep-28/
Back by popular demand – Part 2 – Mobile Apps vs Mobile Wallet Applications — leveraging our super popular original episode (#9) – Mobile App vs Mobile Wallet – and giving the listeners what they’ve asked for, which is more detail and more specifics about how you can use mobile wallet applications to successfully avoid having to create, distribute and support an app.
Hazel and Kim talk about the size of your current user base, what sort of UA costs you’ll incur with an app compared to the likely revenue per user that you’ll be bringing into your business.
Show Notes – Episode 27 – https://dominoresearch.com/podcast/cost-successfully-market-your-podcast-ep-27/
Creating a successful podcast doesn’t happen overnight (unless you’ve got deep pockets, lots of online connections or a huge fan base all ready to help out), and it can become costly to market, advertise and promote your podcast if you haven’t strategized and planned properly.
Starting with a grass roots campaign and growing organically from there might take a little longer, but it’s also a viable option – especially if you’re l