Do you have a list of favorite mobile marketing blogs?
You can bet your special sauce that we do, and we’re going to share the ones that make the cut with you on the latest edition of our podcast. We’ve culled our list of mobile marketing blogs and chosen the ones that we think have the best info and the best presentations.
[LISTEN: Favorite podcasts for event planners – PODCAST EPISODE]
Over the years we have developed a pretty long list of blogs we read and podcasts that we like to listen to regularly. Some of these have gone stale and no longer update, so it was high time that we went through our lists and picked out some current and relevant mobile marketing blogs and revised our spreadsheet.
Our grunt work = your shortcuts!
There are so many blogs out in the wild that it’s absolutely insane. A lot of them have information that is outdated or irrelevant, especially when it comes to mobile marketing blogs. Frankly, mobile is THE way to catch your customers and prospects these days, and even Google is going to make websites that are not putting mobile first go to the end of the line (ie search results) next year.
Maybe you aren’t all that savvy about marketing via mobile devices, or perhaps you’re just now starting to educate yourself. We’ve been in the mobile business for nearly a decade now, and the continued growth is absolutely astonishing.
There’s no reason for you to have to reinvent the wheel; nor should you have to go out and read through a hundred different mobile marketing blogs to find the key information that you should have at your fingertips. We’ve done the leg work for you and have the results in a quick and easy podcast episode that will point you in the right direction, right now.
As we mentioned above, mobile is THE big thing for Google results in 2020, so if you aren’t using the medium to its full potential, get onboard with these mobile marketing blogs and get your act together before your search engine rankings plummet and your traffic nosedives.
Mobile Marketing: A Lifeline for Physical Stores in a Digital Age
The rise of e-commerce has undoubtedly challenged the dominance of physical stores. However, mobile marketing has emerged as a powerful weapon in the fight for survival, offering a unique set of advantages that can revitalize brick-and-mortar businesses.
Reaching Customers On-the-Go: Mobile marketing allows stores to connect with customers where they spend most of their time – on their smartphones. Through targeted location-based advertising, stores can send relevant messages and promotions to potential customers in the vicinity. Imagine a bakery sending a notification with a discount on fresh bread to users walking by in the morning. This hyper-targeting ensures messages reach those most likely to be receptive, maximizing marketing impact.
Building Bridges Between Online and Offline: Mobile marketing excels at blurring the lines between the digital and physical worlds. Click-and-collect options, where customers order online and pick up in-store, can incentivize online shoppers to visit physical locations. Mobile apps can guide customers with in-store navigation or offer augmented reality features to enhance product visualization. This seamless omnichannel approach caters to a wider range of customer preferences and drives sales across both online and offline channels.
Boosting Engagement and Loyalty: Mobile marketing goes beyond just sending ads. Loyalty programs accessible through apps can encourage repeat purchases and brand advocacy. Personalized recommendations based on past purchases or browsing behavior create a more engaging shopping experience. Push notifications can keep customers informed about sales, new arrivals, or special events, fostering a sense of connection and loyalty with the brand.
Data-Driven Decisions: Mobile marketing platforms provide a wealth of customer data based on app usage and location tracking (with user consent, of course). By analyzing this data, stores can gain valuable insights into customer behavior and preferences. Imagine tailoring promotions based on a customer’s recent searches in the store app, significantly increasing the chances of a purchase.
Cost-Effective Marketing: Compared to traditional advertising methods, mobile marketing can be a more cost-effective solution. Targeted campaigns with measurable results allow businesses to optimize their spending and maximize their return on investment.
In conclusion, mobile marketing empowers physical stores to compete effectively in a digital age. By leveraging its reach, engagement-building capabilities, and data-driven insights, stores can attract new customers, build loyalty among existing ones, and ultimately bridge the gap with online retailers to achieve sustainable growth.