The Mobile Marketing Podcast

Mobile Marketing Podcast Archives Available for Free

Archives Available Free Now.

Hazel & Kim spent five years producing a successful podcast about mobile marketing and advertising.  Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.

2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer.  Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.

Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.

In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects.  Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim’s art has been published in a collection of notable works by Paris Collage Collective.

For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available.  Enjoy.

Odds & Ends

The Emoji Factor Returns (ep 113)

Mobile Wallet Marketing Made Easy
Mobile Wallet Marketing Made Easy
The Emoji Factor Returns (ep 113)
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Show Notes | Episode 11 | The Emoji Factor Returns | Episode Link URL – https://dominoresearch.com/podcast/emoji-factor-returns |

Emojis are coming on stronger than ever before – they’ve invaded our DMs, posts, texts, and our lives! Where do they come from and what do they mean?

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Google Easter Eggs? Not Exactly. (ep 110)

Mobile Wallet Marketing Made Easy
Mobile Wallet Marketing Made Easy
Google Easter Eggs? Not Exactly. (ep 110)
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Show Notes | Episode 110 | Google’s Not So Easter Eggs | Episode Link URL – https://dominoresearch.com/podcast/google-easter-eggs |

Kim was recently playing around on Google (or more accurately procrastinating) when she stumbled into a few neat tricks that aren’t exactly Easter Eggs.

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Weird Ad Campaigns from Top Brands (ep 108)

Mobile Wallet Marketing Made Easy
Mobile Wallet Marketing Made Easy
Weird Ad Campaigns from Top Brands (ep 108)
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Show Notes | Episode 108 | Weird Ad, Marketing & Branding Campaigns | Episode Link URL – https://dominoresearch.com/podcast/weird-ad-campaigns-top-brands |

Today we are talking through some examples of weird ad campaigns from some of the top brands and agencies – join us for a laugh!

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18 Days in Instagram Jail (ep 100)

Cannabis Culture
Cannabis Culture
18 Days in Instagram Jail (ep 100)
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Show Notes | Episode 100 | 18 Days in Instagram Jail | Episode Link URL – https://dominoresearch.com/podcast/instagram-jail |

Help! We spent 18 days in Instagram Jail recently! What do you do when you are action blocked? Even Instagram and Facebook aren’t sure. Listen to our story now –

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How To: Use Emojis to Increase Lock Screen Notification Response (ep 72)

Mobile Wallet Marketing Made Easy
Mobile Wallet Marketing Made Easy
How To: Use Emojis to Increase Lock Screen Notification Response (ep 72)
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Show Notes | Episode 72 | How To: Use Emojis to Increase Lock Screen Notification Response | Episode Link URL – https://dominoresearch.com/podcast/emojis-increase-lock-screen-notification-response |

Even if you have great conversions with your lock screen notification response rates, you can always improve them with a few simple ideas.

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Bridging the Strategy – Execution Gap by Using Mobile (ep 56)

Mobile Wallet Marketing Made Easy
Mobile Wallet Marketing Made Easy
Bridging the Strategy - Execution Gap by Using Mobile (ep 56)
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Show Notes | Episode 56 | Bridging the Gap Between Strategy and Execution Using Mobile | Episode Link URL – https://dominoresearch.com/podcast/bridging-strategy-execution-gap-ep-56 |

Bridging the strategy – execution gap is a critical piece of the marketing puzzle.
Bridging the gap between strategy and execution in mobile marketing is a critical step in making sure your campaigns are well designed and get the results you are looking for, without sacrificing quality for quantity.

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Advocacy Marketing – Who, What, Where, When & Why (ep 54)

Mobile Wallet Marketing Made Easy
Mobile Wallet Marketing Made Easy
Advocacy Marketing - Who, What, Where, When & Why (ep 54)
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Show Notes | Episode 54 | Advocacy Marketing | Episode Link URL – https://dominoresearch.com/podcast/advocacy-marketing |

Advocacy marketing can be a tricky subject to master.

What are the best ways to empower advocates to engage with your target market?  Advocacy marketing deals with the methods that a company can use to enable current customers, celebrities or other spokespeople and potential new customers to spread the word about a product or brand.

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Live Stream Strategies Paired with Mobile Updates – (ep 39)

Mobile Wallet Marketing Made Easy
Mobile Wallet Marketing Made Easy
Live Stream Strategies Paired with Mobile Updates - (ep 39)
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Show Notes | Episode 39 | Live Stream Strategies Paired with Mobile Updates | Episode URL link – https://dominoresearch.com/podcast/live-stream-strategies-mobile-updates-ep-39 |

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