The hospitality industry is a hard business.
It’s super competitive, requires dedication, skill, hours upon hours of time investment, and still requires a healthy does of luck before the dream of success is even minutely realized. And then the lucky chefs, staff, and owners get to do it all over again the next day.
[LISTEN: Restaurants Prosper Using Mobile Coupons & Rewards – PODCAST EPISODE]
Welcome to another episode of the podcast, and today we are talking restaurants and hospitality industry businesses – specifically how using mobile to message and market to customers, referrals and prospective clients, can make or break the success of a particular evening, week, or month in the business.
Impressing your clients, building up a following, and keeping customers coming back on a regular basis – as often as profitable – isn’t the easiest thing in the world to do; when you add in competition in the form of everything from fine dining to fast casual to pop up restaurants and food trucks, the chances for success start to look more on the bleak side than the sunny one.
Marketing strategies that connect with customers are key.
Hospitality industry marketing strategies have often been at the forefront of new advances in advertising outreach and marketing, harkening back to the days of Studio 54 and Elaine’s in modern history, but going all the way back to clubs like Annabelle’s in London (an old timer for sure, and still going just as strong). These inventive pioneers created influencer marketing, daily specials, in-house rewards programs (sometimes super secret in house rewards even), and other crafty ideas to keep their customers coming back.
In the age of mobile, there really are no more secrets – success boils down to having a great product, a fantastic space (hopefully with a long term lease to keep the rent stable), and the ability to draw customers into the venue every time it’s open. Anything less and most hospitality industry business owners don’t have the capital to keep the doors open for much longer.
Capturing Guests on the Go: Why Mobile Marketing is Essential for Hospitality
The hospitality industry thrives on creating memorable experiences for guests. In today’s digital age, where smartphones are nearly an extension of ourselves, mobile marketing has become an indispensable tool for hotels and resorts to connect with potential and existing customers. Here’s a breakdown of why the hospitality industry should prioritize mobile marketing strategies:
Reaching Guests Where They Are:
The modern traveler is constantly connected. They research destinations, compare prices, and book accommodations all through their mobile devices. Mobile marketing allows hotels to reach their target audience directly, influencing their decision-making process at the most crucial moment – when they’re actively planning their trip.
Boosting Direct Bookings and Revenue:
By implementing a user-friendly mobile website and a strong mobile presence, hotels can encourage direct bookings. This bypasses third-party booking platforms, saving on commission fees and fostering a stronger guest relationship. Mobile marketing campaigns with special offers or limited-time promotions can further incentivize direct bookings, increasing revenue.
Enhancing the Guest Experience:
Mobile technology can revolutionize the guest experience before, during, and after their stay. Pre-arrival mobile check-in eliminates long queues at the front desk, while mobile apps can provide digital room keys, access to hotel amenities and local recommendations, and real-time communication with staff. This streamlines the guest journey and creates a sense of convenience and control.
Personalized Marketing for Increased Engagement:
Mobile marketing platforms allow hotels to collect valuable guest data regarding preferences and past stays. This data can be used for targeted marketing campaigns, sending personalized recommendations for room upgrades, spa treatments, or on-site dining experiences. This level of personalization fosters a stronger connection with guests and encourages repeat business.
Building Brand Awareness and Customer Loyalty:
Mobile marketing goes beyond direct bookings. Engaging social media campaigns, location-based services, and interactive mobile apps can keep the hotel brand top-of-mind for potential guests. Sharing captivating photos, videos, and guest testimonials on mobile platforms fosters brand awareness and creates a sense of trust and excitement for the property.
Cost-Effective Marketing with Measurable Results:
Mobile marketing campaigns can be highly cost-effective compared to traditional advertising methods. Targeted advertising allows hotels to reach their ideal audience while maximizing their return on investment (ROI). Furthermore, mobile marketing analytics provide valuable data on campaign performance, allowing hotels to track user engagement, optimize their strategies, and measure the success of their mobile marketing efforts.
A Competitive Advantage in the Digital Age:
Travelers increasingly expect a seamless digital experience. Hotels that prioritize mobile marketing demonstrate their commitment to innovation and guest satisfaction. This forward-thinking approach can give them a competitive edge in the ever-evolving hospitality landscape.
Mobile marketing is no longer an option for the hospitality industry; it’s a necessity. By harnessing the power of mobile technology, hotels can reach new audiences, personalize guest experiences, and increase revenue. As the travel industry continues its digital transformation, those who embrace mobile marketing will be well-positioned to capture the hearts (and smartphones) of modern travelers.