The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Show Notes | Episode 86 | Auto Dealers Increase Engagement to Expand Customer Relationships | Episode Link URL – https://dominoresearch.com/podcast/auto-dealers-increase-engagement |
With increasing disruption in the new car industry, smart dealers are increasing engagement now in order to cement strong customer relationships for the future.
Show Notes | Episode 55 | Automobile Dealers Optimize Mobile Campaigns | Episode Link URL – https://dominoresearch.com/podcast/automobile-dealers-mobile-campaigns-ep-55 |
Automobile dealers have it rough these days.
It’s not enough that being a used car salesman is being the butt of many cocktail party jokes; competition from other automobile dealers, owner sales, and the internet all help to bring down the profit margins of every dealer pretty much on the planet.
Automobile dealership marketing is an ongoing process. It’s not like people buy one car and keep it for the rest of their lives. Selling them service after the sale, prepping them for their next car buy, and making sure they are sending as many referrals as possible is the most efficient way to market to current customers and get your next customers into the pipeline.
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