The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Show Notes | Episode 115 | Restaurant Delivery Apps in the Coronavirus Era | Episode Link URL – https://dominoresearch.com/podcast/restaurant-delivery-apps |
Restaurant delivery apps are all the rage, but are they actually helping restaurant owners and workers or are they just in it for themselves?
Show Notes | Episode 114 | 3 Reasons: Why Mobile Works for Distance Marketing| Episode Link URL – https://dominoresearch.com/podcast/3-reasons-distance-marketing |
In our strange new reality, #DistanceMarketing is the new normal. Learn to use it to grow your business.
Show Notes | Episode 112 | Mobile Reach: Marketing in a New Era | Episode Link URL – https://dominoresearch.com/podcast/mobile-reach |
With the corona virus in full swing since our last episode, we’re talking about how to leverage mobile to create a more hands off, yet meaningful, relationship with customers and prospects. Welcome to the era of #distancemarketing.
Show Notes | Episode 106 | Retail Challenges: “Best of” Episodes | Episode Link URL – https://dominoresearch.com/podcast/retail-challenges-106 |
We’re starting off the new year (and new decade!) with a fantastic primer on using mobile ads in your retail business. Listen to clips from three of the best retail marketing episodes in the archives!
Show Notes | Episode 85 | Restaurants Prosper by Using Mobile for Programs | Episode Link URL – https://dominoresearch.com/podcast/restaurants-prosper-mobile-coupons-loyalty-rewards |
Restaurants who use mobile coupons, loyalty and rewards see greater engagement, higher per ticket, and more sales than those who have no mobile communication with clientele.
Show Notes | Episode 80 | The “Best Of” – Marketing Podcast Episodes, Part 1 | Episode Link URL – https://dominoresearch.com/podcast/best-marketing-podcast-episodes |
Curated segments of our favorite marketing podcast episodes in the latest episode of Mobile Wallet Marketing Made Easy.
Show Notes | Episode 78 | How To: Integrate CTAs for More Mobile Engagement | Episode Link URL – https://dominoresearch.com/podcast/integrate-ctas-more-mobile-engagement |
Learn to integrate your CTAs into your existing marketing collateral, websites, and social media to see higher engagement and interaction from users.
Show Notes | Episode 73 | Mobile + Loyalty = Impressive Marketing Mix That Boosts Engagement | Episode Link URL – https://dominoresearch.com/podcast/mobile-loyalty-impressive-marketing-boosts-engagement-ep-73 |
Using mobile to manage and deploy your loyalty program offers you the chance to really benefit from a flexible and effective marketing mix.
Show Notes | Episode 69 | The Importance of Being Mobile (to Your Business) | Episode Link URL – https://dominoresearch.com/podcast/importance-being-mobile-your-business-ep-69 |
Having a strong mobile presence is a key factor to being successful today.
Show Notes | Episode 68 | Mobile Stats to Know | Episode Link URL – https://dominoresearch.com/podcast/mobile-stats-know-ep-68 |
Mobile is THE market mover today, and if you don’t understand how to use it to your advantage, you are missing out on business. Understanding mobile stats is the first step.
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