The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Show Notes | Episode 111 | The State of Retail 2020 | Episode Link URL – https://dominoresearch.com/podcast/state-of-retail-2020 |
Hazel weighs in this week with some new numbers and a few thoughts about the NRF Big Show. Listen to The State of Retail 2020 and find out more.
Show Notes | Episode 105 | Best of Proximity Marketing Episodes | Episode Link URL – https://dominoresearch.com/podcast/proximity-marketing-best-105 |
We’ve pulled together a compilation of clips from some of our best proximity marketing episodes!
Show Notes | Episode 50 | A Museum Using iBeacons & Happy 50th Episode to Us | Episode Link URL – https://dominoresearch.com/podcast/museum-using-ibeacons-50th-podcast-episode |
Today we’re talking about a museum using iBeacons to enhance visitor experience.
Yep, that’s right, we’ve made it to another milestone. Honestly, we don’t normally pay much attention to the episode count, but today it is our 50th episode and that’s something to celebrate. And to celebrate, we’re talking about museums using iBeacons.
Show Notes | Episode 46 | Using iBeacons at Vancouvers 420 Event | Episode Link URL – https://dominoresearch.com/podcast/using-ibeacons-420-event | Today we’re discussing how dispensaries were using iBeacons at 420 Vancouver and though it’s a 420 specific event, the strategies implemented still apply to any festival to increase foot traffic.
Show Notes | Episode 45 | Loyalty Program Setup with Mobile | Episode Link URL – https://dominoresearch.com/podcast/loyalty-program-setup-mobile-notifications-ep-45 | What’s the current state of your customer loyalty program? How often do your loyal customers do business with you? What can you do to increase their total overall purchases?
Show Notes | Episode 38 | Using iBeacons to Bridge the Gap Between Online and Offline Sales | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-online-offline-sales-ep-38 | Does your small to midsized business focus primarily on offline sales in your brick and mortar location? Are you using tactics like Google My Business or Facebook Business Pages for your local business? How can you bridge the gap between generating interest online and closing sales offline? What can iBeacons do to help your business make the transition from online prospects to real world buyers? Hazel & Kim are telling it like it is this week, and helping to jump start your efforts to convert more online interest into offline profits.
Show Notes | Episode 36 | iBeacons + Events: 3 Ways to Successfully Use Them at Your Next Event | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-events-3-ways-use-next | Using iBeacons to help control traffic and manage attendee flow is not difficult. All it takes is a little bit of planning and clever deployment of iBeacon locations scattered around the venue.
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