The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Show Notes | Episode 94 | Best of Podcast Promoting| Episode Link URL – https://dominoresearch.com/podcast/best-podcast-promoting
It’s time for another episode and today we’re serving up a healthy dose of clips from some of our best podcast promoting ideas conversations!
Show Notes | Episode 88 | Podcast Marketing for Beginners | Episode Link URL – https://dominoresearch.com/podcast/podcast-marketing-for-beginners-88
It’s time for another episode of the podcast, and today we are going to be talking about podcast marketing for beginners.
Show Notes | Episode 76 | Google Podcasts App & Rhapsocord Ad Insertions Tech | Episode Link URL – https://dominoresearch.com/podcast/google-podcasts-app-rhapsocord-ad-insertions-tech-ep-76 |
Learn more about the new Google Podcasts App and Alphabet’s plan to take over podcasts; hear about the new Rhapsocord ad insertion tool being tested by WaPo in beta now.
Show Notes | Episode 60 | The Changing Podcast Landscape? | Episode Link URL – https://dominoresearch.com/podcast/changing-podcast-landscape-ep-60 |
The more things change across the podcast landscape, the more they remain the same.
Whether it’s more stats, real stats, ad skipping, ad rates, ideal length, or anything else that’s a constant topic for those who create and distribute podcasts, it seems like it’s always the same topics. Does it ever really change?
Show Notes | Episode 43 | What’s New in Podcasting Trends | Episode Link URL – https://dominoresearch.com/podcast/new-podcasting-trends-episode-43 | At the halfway point of the year, where are we on podcast marketing trends, what’s going on in the podcast space, and what looks to be on the horizon for the near, and potentially far, future of podcasting?
Show Notes – Episode 33 – Biggest Mistakes When Reading Podcasting Stats – Episode Link – https://dominoresearch.com/podcast/biggest-mistakes-podcasting-stats/
Podcast stats are hard to measure – iTunes doesn’t give you much; the other portals aren’t a lot better, and what in the heck are the right numbers to be concerned about anyway?
Depending on just what your goal is for your podcast, you may not care about the same stats that other people find useful (ok, maybe we’re fudging a bit here since there are really only one set of numbers that actually spell success for a podcast!)
Show Notes – Episode 27 – https://dominoresearch.com/podcast/cost-successfully-market-your-podcast-ep-27/
Creating a successful podcast doesn’t happen overnight (unless you’ve got deep pockets, lots of online connections or a huge fan base all ready to help out), and it can become costly to market, advertise and promote your podcast if you haven’t strategized and planned properly.
Starting with a grass roots campaign and growing organically from there might take a little longer, but it’s also a viable option – especially if you’re launching your first podcast and aren’t entirely sure how manage the rest of the enterprise.
Hazel and Kim talk in detail this week about the in’s and out’s of spending money to market, how to make the most of your investment, ways to get a better ROI for the same money, and what your next steps should be.
Show Notes – Episode 22 – https://dominoresearch.com/podcast/podcast-4-biggest-mistakes-starting-new-podcast/
Hazel & Kim are dishing this week on the four biggest mistakes they made when starting this podcast. It’s hard to get it right the first time (especially if it’s your first time), and all the things you don’t know when decide to record a produce a podcast will probably fill a smallish sized book.
It’s (obviously) not impossible to get over the hurdles, but knowing in advance what to look for can solve a number of issues for you before you hit those roadblocks.
There are two kinds of podcasts – the ones that market your business, and the ones that are your business. Whether you’re generating revenue from ad sales or using your podcast to generate more sales, more hot leads or more interest, adding a mobile wallet marketing component is a smart business move.
The most important item on your to-do list should be getting your podcast onto a website of its own. If you want to make the most of your efforts, then you'll want to create a site that is fast, has a great UI/UX, and contains plenty of extras that will keep your listeners coming back for more.
Tap here to speak with a top notch web designer about making your ideas a reality.
