Hear selected clips from some of our best online coaching episodes.
We’re back this week with another in our “Best of” series that we started last summer, and we’re featuring online coaching episodes. During the dog days when vacations and family time take precedent over almost everything else, we try to make it super easy for you, at least as far as listening to our podcast episodes are concerned.
[LISTEN: “Best of” real estate marketing episodes – PODCAST EPISODE]
Last year we decided to produce the “best of” series – we take clips from our most popular episodes, group by content type, and then we package them in one fresh episode. We’ve cleared out the chatter, the deadwood and so on, leaving you with the most actionable content we produce.
This time we’re focused on our online coaching episodes, and we pulled three very popular episodes and picked our favorite parts for the new build. Here are the highlights that we’ve selected for the latest in the series –
First on deck this time, Episode 18 – Online Coaching + Mobile Wallet = Maximum Engagement
Dating back to 2016, we wondered if this online coaching episode might be stale, but when we listened to the entire thing again, we were amazed at how relevant the content is, and how all these thoughts and ideas absolutely still apply to successful online coaches and course directors.
If you’re just starting out or you don’t have thousands of students knocking your door down yet, then you’ll for sure want to take a close listen to this snippet in the online coaching episodes series, and you might even want to go back and listen to the entire original episode. Oldie but goodie and all that stuff.
In the second spot, we’ve got episode 47 – Better Online Coaching by Using Mobile Notifications
In one of our most popular online coaching episodes we’re talking about how successful coaches get organized and stay organized; we’re also giving you a run through of how smart marketers sort and organize by a variety of demographic selections, and how you can tailor your marketing campaigns and outreach via mobile by using a simple structure.
Running specific campaigns to each of your demographics is simple if you’re set up correctly from the start; we deal with that process in this online coaching episode as well.
Last but not least, episode 75 – Life Coaches See Engagement Via Mobile Notifications
So many of our successful clients have found that using mobile notifications can greatly increase overall engagement, which leads to better ROI and a much more satisfying analysis of how your marketing and advertising dollars are being spent.
Some of our favorite life coaches have told us time and again that using mobile as a means to communicate and engage with clients (and prospective clients) is the most effective and most productive means they have when it comes to ROI.
Promoting Your Expertise: Strategies for Online Coaching Success
One thing really stands out in our online coaching episodes – the industry is booming, but standing out requires effective promotion. Here are some key strategies:
Content is Your Calling Card:
- Share Valuable Insights: Establish yourself as an expert by creating blog posts, social media content, or free webinars related to your coaching niche. Offer actionable advice and demonstrate your knowledge.
- Showcase Your Success Stories: Feature testimonials and case studies from satisfied clients. This builds trust and demonstrates the value you offer.
Social Media Savvy for Growth:
- Engage in Relevant Communities: Join online communities and participate in discussions related to your coaching niche. Offer helpful advice and establish yourself as a thought leader.
- Leverage Different Platforms: Utilize platforms like LinkedIn, Facebook Groups, or Instagram to connect with potential clients. Share engaging visuals and run targeted ads to reach your ideal audience.
Free Resources and Lead Magnets:
- Offer Valuable Downloads: Create free e-books, checklists, or cheat sheets relevant to your coaching program. This provides value upfront and captures leads for further nurturing.
- Host Free Webinars: Offer free webinars packed with valuable insights and a clear call to action for your paid coaching program.
Strategic Collaborations:
- Partner with Complementary Businesses: Collaborate with influencers or businesses who cater to your target audience. Offer joint workshops or promotions to expand your reach.
- Guest Appearances on Podcasts: Appear as a guest on relevant podcasts to share your expertise and reach a new audience.
By consistently providing valuable content, actively engaging online, and building strategic partnerships, online coaches can effectively promote their services and attract clients ready to invest in their expertise.