We’re back with ‘Best Of’ – and today we are featuring our best real estate marketing episodes.
As we draw closer to the magic 100 episodes mark, we’re revisiting some oldies but goodies, just like we did last summer. Our ‘best of’ series today is highlighting the best real estate marketing episodes, and we certainly have plenty to choose from in the archives. We’ve chosen three favorites –
- Realtors Use Mobile Wallets to Generate Leads
- Broker Open Houses – Worth It or Just Another House Party?
- iBeacons & Open Houses – Set for Success
These three are among our most popular real estate marketing podcast episodes, and there are truly some little gems hiding in the audio files. Whether you are looking at more ways to increase exposure via prospective buyers or other agents, or you are looking to up your listings game, you’re definitely going to want to drop everything and hear us out.
[LISTEN: Favorite podcasts for real estate marketing professionals – PODCAST EPISODE]
First up, we’re talking mobile wallets and how you can leverage the power of location and proximity marketing and advertising to up your best real estate marketing game by a LOT. This episode has consistently remained among the most popular, and we field a lot of questions from agents via the websites about the ways and methods that we detail.
Next we are moving on to the ubiquitous broker open house; many of our clients in the real estate industry absolutely love a good broker caravan (or at least they do when there’s food and alcohol involved), while others cannot stand them and can’t be bothered to attend no matter what’s showing.
Last but not least, we are walking you back through the episode that details exactly how to set up and execute location and proximity elements for the best real estate marketing, and giving you tips and tricks to see increased reach and more engagement from your campaigns.
Winning the Click: Top Strategies for Modern Real Estate Marketing
The real estate market thrives on visibility and connection. In today’s digital age, the “best” real estate marketing strategies leverage a blend of online and offline tactics:
Content is King (and Queen):
- Become a Local Market Expert: Craft informative blog posts, social media content, or videos showcasing your area’s unique features and market trends.
- Virtual Tours Take Center Stage: Invest in high-quality virtual tours for immersive property exploration, especially for geographically distant buyers.
Embrace Digital Tools:
- Targeted Social Media Ads: Utilize platforms like Facebook and Instagram to target potential buyers with specific location or property type preferences.
- Email Marketing with a Personal Touch: Segment your audience based on interests and send targeted email campaigns with new listings, market updates, and open house invites.
Offline Connections Still Matter:
- High-Quality Photography is Essential: Professional photos showcase the property’s best features and attract potential buyers.
- Partner with Local Businesses: Collaborate with mortgage lenders, title companies, and home stagers to offer a one-stop shop for homebuyers.
Building Trust and Relationships:
- Testimonials and Reviews are Gold: Showcase positive client experiences through testimonials, case studies, and online reviews.
- Host Engaging Open Houses: Create a welcoming atmosphere, highlight property features, and be readily available to answer questions from potential buyers.
By combining these strategies, realtors can build a strong online presence, showcase their expertise, and forge meaningful connections with potential clients, ultimately leading to successful transactions.