Mobile Wallet Marketing Made Easy Podcast
All episodes are now available online, free of charge
A successful podcast with nearly 120 episodes, Mobile Wallet Marketing Made Easy was produced for nearly five years.
The primary focus of the mobile marketing podcast is how small to mid-sized business owners (SMBs) can utilize simple, inexpensive, and effective mobile wallet apps as marketing machines; these apps offer unprecedented access to customers and prospects for a nearly unlimited amount of time – and at a much higher ROI and lower acquistion cost than comparable campaigns.
The podcast identifies specific industries – such as real estate, online coaching, events management, etc – that can most effectively use mobile marketing, and then offers case studies and real world examples of how to best approach and implement these ideas to grow revenue, increase ticket sizes, and stay relevant in the minds of current and prospective customers.
Episodes remain online and freely available for listening at the current time.
The “Best Of” – Marketing Podcast Episodes, Part 1 (ep 80)
Show Notes | Episode 80 | The “Best Of” – Marketing Podcast Episodes, Part 1 | Episode Link URL – https://dominoresearch.com/podcast/best-marketing-podcast-episodes |
Curated segments of our favorite marketing podcast episodes in the latest episode of Mobile Wallet Marketing Made Easy.
How To: Integrate CTAs for More Mobile Engagement (ep 78)
Show Notes | Episode 78 | How To: Integrate CTAs for More Mobile Engagement | Episode Link URL – https://dominoresearch.com/podcast/integrate-ctas-more-mobile-engagement |
Learn to integrate your CTAs into your existing marketing collateral, websites, and social media to see higher engagement and interaction from users.
Real Estate Marketing Podcasts for Top Producers (ep 77)
Show Notes | Episode 77 | Favorite Real Estate Marketing Podcasts for Top Producers | Episode Link URL – https://dominoresearch.com/podcast/favorite-real-estate-marketing-podcasts |
Find out who produces the best real estate marketing podcasts that top producers, realtors, brokers and agents are listening to regularly.
Google Podcasts App & Rhapsocord Ad Insertions Tech (ep 76)
Show Notes | Episode 76 | Google Podcasts App & Rhapsocord Ad Insertions Tech | Episode Link URL – https://dominoresearch.com/podcast/google-podcasts-app-rhapsocord-ad-insertions-tech-ep-76 |
Learn more about the new Google Podcasts App and Alphabet’s plan to take over podcasts; hear about the new Rhapsocord ad insertion tool being tested by WaPo in beta now.
Life Coaches See Engagement with Mobile Notifications (ep 75)
Show Notes | Episode 75 | Life Coaches See Engagement with Mobile Notifications | Episode Link URL – https://dominoresearch.com/podcast/life-coaches-engagement-mobile-notifications-ep-75 | Online life coaches see more engagement when using mobile notifications to reach out to clients.
Life coaches who use mobile notifications to engage with their prospects and current clients find a higher engagement rate and more activity.
Mobile + Loyalty = Impressive Marketing Mix That Boosts Engagement (ep 73)
Show Notes | Episode 73 | Mobile + Loyalty = Impressive Marketing Mix That Boosts Engagement | Episode Link URL – https://dominoresearch.com/podcast/mobile-loyalty-impressive-marketing-boosts-engagement-ep-73 |
Using mobile to manage and deploy your loyalty program offers you the chance to really benefit from a flexible and effective marketing mix.
How To: Use Emojis to Increase Lock Screen Notification Response (ep 72)
Show Notes | Episode 72 | How To: Use Emojis to Increase Lock Screen Notification Response | Episode Link URL – https://dominoresearch.com/podcast/emojis-increase-lock-screen-notification-response |
Even if you have great conversions with your lock screen notification response rates, you can always improve them with a few simple ideas.
Best Events Podcasts, Check Out the Soundbytes – Part 1 (ep 71)
Show Notes | Episode 71 | Best of Events Podcasts Series, Part 1 | Episode Link URL – https://dominoresearch.com/podcast/best-events-podcasts-part-1 |
Looking for the best of events podcasts that we have produced so far? We’ve got them for you right here, and we’ve pulled the most important parts of each out to dissect.
Event Disasters: Stop Them Before They Kill Your Event (ep 70)
Show Notes | Episode 70 | Event Disasters: Stop Them Before They Kill Your Show | Episode Link URL – https://dominoresearch.com/podcast/event-disasters |
Event disasters don’t have to completely derail your trade show or conference. Find out how to get back on track quickly and easily.
The Importance of Being Mobile (to Your Business) (ep 69)
Show Notes | Episode 69 | The Importance of Being Mobile (to Your Business) | Episode Link URL – https://dominoresearch.com/podcast/importance-being-mobile-your-business-ep-69 |
Having a strong mobile presence is a key factor to being successful today.
Mobile Stats to Know – Understand Your Target Demographic (ep 68)
Show Notes | Episode 68 | Mobile Stats to Know | Episode Link URL – https://dominoresearch.com/podcast/mobile-stats-know-ep-68 |
Mobile is THE market mover today, and if you don’t understand how to use it to your advantage, you are missing out on business. Understanding mobile stats is the first step.
Cannabis Updates & Banking Focus – Q2 – 2018 (ep 67)
Show Notes | Episode 67 | Cannabis Updates in Banking and Legislation – Q2 – 2018 | Episode Link URL – https://dominoresearch.com/podcast/cannabis-updates-cannabis-banking-q2-2018 |
Cannabis updates for the state legal cannabis industry in banking, legislation and technology for the second quarter of 2018.
5 Things You Must Do to Become a Successful Marketer (ep 66)
Show Notes | Episode 66 | 5 Things You Must Do to Become a Successful Marketer | Episode Link URL – https://dominoresearch.com/podcast/5-things-must-do-successful-marketer-66 |
We’re talking this week on the podcast about how you can organize yourself, your business and your life in a way that will enable you to become a successful marketer without losing your mind in the process.
How To: Sending Targeted Messages to Segmented Campaigns (ep 65)
Show Notes | Episode 65 | How To: Sending Targeted Messages to Segmented Campaigns | Episode Link URL – https://dominoresearch.com/podcast/send-targeted-messages-segmented-campaigns-ep-65 |
Targeted messages are an essential part of any successful campaign. Learn to segment groups and specify marketing messages based on groupings.
Best Practices: Integrating Web + Mobile Marketing Campaign Elements (ep 64)
Show Notes | Episode 64 | Best Practices for Integrating Web + Mobile Marketing Campaign Elements | Episode Link URL – https://dominoresearch.com/podcast/best-practices-integrating-marketing-campaigns-ep-64 |
This podcast episode walks you through real examples – using our own sites – of what works and what does not when it comes to integrating mobile with your website and other online activities. We’re showing you how to read the stats, how to figure out what does best in combination with what else – all of the basics that you may not understand yet, but will become super important over the next year as mobile continues to take over the internet.
Trade Show & Event Producers: Question & Answer Session (ep 63)
Show Notes | Episode 63 | Q & A with Trade Show and Events Producers Using Mobile Ep 63 | Episode Link URL – https://dominoresearch.com/podcast/trade-show-event-producers-question-answer-session-ep-63 |
On this episode, we’ve compiled a list of common questions from clients about using mobile wallets to produce a more successful, more profitable event.
State Legal Cannabis Industry Employment – Is it Right for You? (ep 62)
Show Notes | Episode 62 | State Legal Cannabis Industry Employment – Is it Right for You? Ep 62 | Episode Link URL – https://dominoresearch.com/podcast/state-legal-cannabis-industry-employment-62 |
Hazel and Kim break down the reasons why state legal cannabis industry employment may be the right career path for you – or maybe not.
Realtors Use Mobile Wallet Campaigns for Lead Generation (ep 61)
Show Notes | Episode 61 | Realtors Use Mobile Wallet Campaigns for Lead Generation | Episode Link URL – https://dominoresearch.com/podcast/realtors-mobile-wallet-campaign-lead-generation-ep-61 |
In this episode, we’re discussing ways that real estate agents use mobile wallet passes to generate leads and funnel them through to completed sales.
The Changing Podcast Landscape? (ep 60)
Show Notes | Episode 60 | The Changing Podcast Landscape? | Episode Link URL – https://dominoresearch.com/podcast/changing-podcast-landscape-ep-60 |
The more things change across the podcast landscape, the more they remain the same.
Whether it’s more stats, real stats, ad skipping, ad rates, ideal length, or anything else that’s a constant topic for those who create and distribute podcasts, it seems like it’s always the same topics. Does it ever really change?
Using Lockscreen Notifications to Manage Traffic at Events (ep 59)
Show Notes | Episode 59 | Using Lockscreen Notifications to Manage Traffic Flow at Your Events | Episode Link URL – https://dominoresearch.com/podcast/lockscreen-notifications-traffic-event-ep-59 |
Keeping speakers and attendees where they need to be at a conference can become a full time job if you’re not careful. .
There’s a more efficient means of doing that, and it involves the mobile phone lockscreen notification.
Net Neutrality & The Future of American Web Content (ep 58)
Show Notes | Episode 58 | Net Neutrality Update and the Future of American Web Content | Episode Link URL – https://dominoresearch.com/podcast/net-neutrality-future-american-content |
Most of our client base is located in America – small business owners, entrepreneurs and the like. And with the latest changes to the FCC rules on net neutrality, there could be a lot of changes coming down the pipe.
Cannabis Industry Updates – January 2018 (ep 57)
Show Notes | Episode 57 | Cannabis Industry Updates – Sessions Dumps Cole, Congress Must Act | Episode Link URL – https://dominoresearch.com/podcast/cannabis-industry-updates-january-2018-ep-57 |
In a surprise move last week, US Attorney General Jeff Sessions moved to rescind the Cole Memorandum; “prosecutorial discretion” not guaranteed for states with legal cannabis programs. Will Congress step up and present a united front to save state tax revenues?
Bridging the Strategy – Execution Gap by Using Mobile (ep 56)
Show Notes | Episode 56 | Bridging the Gap Between Strategy and Execution Using Mobile | Episode Link URL – https://dominoresearch.com/podcast/bridging-strategy-execution-gap-ep-56 |
Bridging the strategy – execution gap is a critical piece of the marketing puzzle.
Bridging the gap between strategy and execution in mobile marketing is a critical step in making sure your campaigns are well designed and get the results you are looking for, without sacrificing quality for quantity.
Automobile Dealers Optimize Mobile Campaigns (ep 55)
Show Notes | Episode 55 | Automobile Dealers Optimize Mobile Campaigns | Episode Link URL – https://dominoresearch.com/podcast/automobile-dealers-mobile-campaigns-ep-55 |
Automobile dealers have it rough these days.
It’s not enough that being a used car salesman is being the butt of many cocktail party jokes; competition from other automobile dealers, owner sales, and the internet all help to bring down the profit margins of every dealer pretty much on the planet.
Advocacy Marketing – Who, What, Where, When & Why (ep 54)
Show Notes | Episode 54 | Advocacy Marketing | Episode Link URL – https://dominoresearch.com/podcast/advocacy-marketing |
Advocacy marketing can be a tricky subject to master.
What are the best ways to empower advocates to engage with your target market? Advocacy marketing deals with the methods that a company can use to enable current customers, celebrities or other spokespeople and potential new customers to spread the word about a product or brand.
Cannabis Banking + FinCEN Guidance – Part 2 (ep 53)
Show Notes | Episode 53 | Cannabis Banking + FinCEN Guidance – part 2 | Episode Link URL – https://dominoresearch.com/cannabis-banking-fincen-guidance-ep-53 |
If the Cole Memo is the law of the land, FinCEN guidance determines how it will be enforced.
Welcome to the second part of our cannabis banking series – today we are discussing FinCEN guidance and what it means (in our non-lawyers’) opinion. There are a lot of misconceptions in banking the state legal cannabis industry, and at the time of this recording, we find most of them to be either miscommunications, distorted truths, or outright falsehoods.
VIP Hosts See Success with Mobile Updates (ep 52)
Show Notes | Episode 52 | VIP Hosts See Success Using Mobile Updates | Episode Link URL – https://dominoresearch.com/podcast/vip-hosts-success-mobile-updates-ep-52 |
VIP hosts are seeing success using mobile updates to engage and interact with current clients and new referrals.
You may think that a day in the life of the average VIP host starts at night, and you can be forgiven for thinking that. But the reality is that the day starts, sometimes very early, and continues on into the night. One of the more simple ideas that is bringing success to VIP hosts is the use of mobile updates and notifications to maintain close contact with clients.
Cannabis Banking – The Cole Memo + FinCEN – Part 1 (ep 51)
Show Notes | Episode 51 | Cannabis Banking – Part 1 – The Cole Memo | Episode Link URL – https://dominoresearch.com/podcast/cannabis-banking-cole-memo-pt1-ep-51 |
The Cole Memo is the law of the land when it comes to cannabis banking.
Welcome to the latest episode, this time we’re talking about the Cole memo, cannabis banking and what the options might be.
A Museum Using iBeacons (ep 50)
Show Notes | Episode 50 | A Museum Using iBeacons & Happy 50th Episode to Us | Episode Link URL – https://dominoresearch.com/podcast/museum-using-ibeacons-50th-podcast-episode |
Today we’re talking about a museum using iBeacons to enhance visitor experience.
Yep, that’s right, we’ve made it to another milestone. Honestly, we don’t normally pay much attention to the episode count, but today it is our 50th episode and that’s something to celebrate. And to celebrate, we’re talking about museums using iBeacons.
Cheap Real Estate Tech – What’s New & What’s Good (ep 49)
Show Notes | Episode 49 | Cheap Real Estate Tech – What to Choose That Actually Works | Episode Link URL – https://dominoresearch.com/podcast/cheap-real-estate-tech-ep-49 |
Today we’re discussing cheap real estate tech.
In the ever expanding world of agent and broker marketing, cheap real estate tech can make a difference in whether or not you get noticed – or a competing agent gets the call.
Proposed Canadian Cannabis Legislation – Adult Use Legalization (ep 48)
Show Notes | Episode 48 | Proposed Canadian Cannabis Legislation | Episode Link URL – https://dominoresearch.com/podcast/canadian-cannabis-legislation |
Welcome! Today we’re discussing the proposed Canadian cannabis legislation.
Proposed Canadian cannabis legislation – try saying that quickly, lol – is set to make adult use legal in July of 2018. What’s really on tap, is this going to work, will they be able to do it quickly enough to meet the proposed deadline?
Better Online Coaching by Using Mobile Wallet Notifications (ep 47)
Show Notes | Episode 47 | Better Online Coaching by Using Mobile Wallet Notifications | Episode Link URL – https://dominoresearch.com/podcast/better-online-coaching-mobile-wallet-notifications |
It’s time for another episode and this time the topic is how to use mobile wallets to become a more productive (and more profitable) online coach by leveraging mobile to engage with your prospects.
Using iBeacons at a 420 Event – What Really Worked (ep 46)
Show Notes | Episode 46 | Using iBeacons at Vancouvers 420 Event | Episode Link URL – https://dominoresearch.com/podcast/using-ibeacons-420-event | Today we’re discussing how dispensaries were using iBeacons at 420 Vancouver and though it’s a 420 specific event, the strategies implemented still apply to any festival to increase foot traffic.
Loyalty Program Setup Using Mobile Notifications (ep 45)
Show Notes | Episode 45 | Loyalty Program Setup with Mobile | Episode Link URL – https://dominoresearch.com/podcast/loyalty-program-setup-mobile-notifications-ep-45 | What’s the current state of your customer loyalty program? How often do your loyal customers do business with you? What can you do to increase their total overall purchases?
Cannabis Marketing Laws by US State (ep 44)
Show Notes | Episode 44 | Cannabis Marketing Laws by US State | Episode Link URL – https://dominoresearch.com/podcast/cannabis-marketing-laws-us-state-episode-44 | Today we’re going to take a look at the variety of rules and regulations on the books on a state by state level with regards to what kind of advertising and marketing state legal cannabis companies are able to do.
What’s New in Podcasting Trends (ep 43)
Show Notes | Episode 43 | What’s New in Podcasting Trends | Episode Link URL – https://dominoresearch.com/podcast/new-podcasting-trends-episode-43 | At the halfway point of the year, where are we on podcast marketing trends, what’s going on in the podcast space, and what looks to be on the horizon for the near, and potentially far, future of podcasting?