Realtors, brokers and real estate agents are always looking for quality lead generation.
In today’s podcast, we’re discussing ways that real estate agents use mobile wallet passes for lead generation and funnel them through to completed sales. By using a mobile wallet ad campaign, it becomes easier than ever to sort and target specific demographics – which also makes it easier for prospects to get notifications about properties they are actually interested in viewing.
By and large, every realtor or agent knows that the lifeblood of their business is solid lead generation. Without it, there are no prospects in the pipeline, no listings on the books and no sales commission checks to bank. It’s often a tricky thing to get quality lead generation prospects, and to be able to sort out the ‘wheat from the chaff’ as we used to hear.
How can brokers and agents use mobile wallet campaigns for solid lead generation?
To start a successful campaign, most of our top selling agents determine what they want to achieve, and how they want to segment their prospects. Some do this by geographical location, some do it by type of property a buyer is interested in purchasing, and still others have more narrow demographics (schools, proximity to services, etc) that they use to define their prospect groupings.
Hazel also talks about how to create a dual wallet campaign system that keeps the “lookie-lous” out of the serious prospect basket, but still enables a savvy agent to market to those folks; after all, you never know when a “just looking” sort might decide to purchase a property.
Building a good database of solid prospects should always be the primary goal for a lead generation campaign.
This should go without saying, but we’ll say it anyway. It’s not difficult to organize the mobile wallet passes and to generate a successful campaign – you can learn all about it on this weeks podcast episode.