Advocacy marketing can be a tricky subject to master.
What are the best ways to empower advocates to engage with your target market? Advocacy marketing deals with the methods that a company can use to enable current customers, celebrities or other spokespeople and potential new customers to spread the word about a product or brand.
Finding advocates for your business who are excited and love what you do is sometimes like looking for a needle in a haystack. But when you do run across these folks, they can help you make magic for your brand and your business.
Influencer marketing has been a hot topic for awhile now.
At the end of the day, paying a famous person to tweet about your product line just makes you like everyone else forking out anywhere from a few hundred to many thousands of dollars to get a mention that’s not really sincere or from the heart.
What we’re going to talk about today is grassroots, homegrown style advocates – how you can identify them, cultivate them and reward them without making them feel used. It’s a two way street between the two of you and potential customers can definitely tell when someone is being sincere.
It’s a 3 part program, that starts with your employees and ends with your customers. It also involves using the power of mobile to enable your advocates to spread the word, far and wide, about their loyalty to your brand or product line.
Advocacy marketing is about leveraging your advocates to generate goodwill and empower new advocates to create viral marketing at a low cost to you; it enables you to maximize the tools at your disposal to broadcast your message in a cost effective and timely manner.