Mobile Wallet Marketing Made Easy Podcast
All episodes are now available online, free of charge
A successful podcast with nearly 120 episodes, Mobile Wallet Marketing Made Easy was produced for nearly five years.
The primary focus of the mobile marketing podcast is how small to mid-sized business owners (SMBs) can utilize simple, inexpensive, and effective mobile wallet apps as marketing machines; these apps offer unprecedented access to customers and prospects for a nearly unlimited amount of time – and at a much higher ROI and lower acquistion cost than comparable campaigns.
The podcast identifies specific industries – such as real estate, online coaching, events management, etc – that can most effectively use mobile marketing, and then offers case studies and real world examples of how to best approach and implement these ideas to grow revenue, increase ticket sizes, and stay relevant in the minds of current and prospective customers.
Episodes remain online and freely available for listening at the current time.
Why Mobile Advertising Works – Part 2 (ep 42)
Show Notes | Episode 42 | Why Mobile Advertising Works, Part 2 | Episode Link URL – https://dominoresearch.com/podcast/mobile-advertising-works-part-2-episode-42 | We recently produced an episode called Why Mobile Advertising Works, and we found ourselves running out of time to get through the growing list of examples that detail how different businesses can use mobile to really make an impact on their bottom line.
So we’re back with Part 2 – and this time we’re going to dissect a few more of the success stories and talk about the ideas that aren’t “in your face selling” but are more customer-centric and get rave reviews from business owners and consumers alike.
Why Use Mobile Advertising? The 5 Biggest “Whys” – (ep 41)
Show Notes | Episode 41 | Why Use Mobile Advertising? 5 Biggest Reasons | Episode Link URL – https://dominoresearch.com/podcast/why-use-mobile-advertising | It’s hard to run a business when you can’t figure out where your customers are.
Yes, that’s a very strange statement to make at the beginning of a podcast about mobile marketing, but it’s a great segue into this weeks topic – 5 Whys of Mobile Marketing.
So many business owners want to do mobile correctly, but so many of you struggle with how, when, where and what – all without realizing that until you answer the WHY part of the equation, you won’t be able to fill in the blanks in those other columns.
Online + Offline Marketing Integration via Mobile (ep 40)
Show Notes | Episode 40 | Online + Offline Marketing Integration via Mobile | Episode URL link – https://dominoresearch.com/podcast/offline-marketing-integration-episode-40 | Converting online prospects into offline customers using mobile to manage your offline marketing integration is super easy to do and doesn’t cost much. Creating an omnichannel marketing strategy is as easy as using mobile wallet cards to link up your marketing efforts.
Live Stream Strategies Paired with Mobile Updates – (ep 39)
Show Notes | Episode 39 | Live Stream Strategies Paired with Mobile Updates | Episode URL link – https://dominoresearch.com/podcast/live-stream-strategies-mobile-updates-ep-39 |
iBeacons: Bridging the Gap Between Online & Offline Sales (ep 38)
Show Notes | Episode 38 | Using iBeacons to Bridge the Gap Between Online and Offline Sales | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-online-offline-sales-ep-38 | Does your small to midsized business focus primarily on offline sales in your brick and mortar location? Are you using tactics like Google My Business or Facebook Business Pages for your local business? How can you bridge the gap between generating interest online and closing sales offline? What can iBeacons do to help your business make the transition from online prospects to real world buyers? Hazel & Kim are telling it like it is this week, and helping to jump start your efforts to convert more online interest into offline profits.
Best Business Blogs You’re NOT Reading Yet – (ep 37)
Show Notes | Episode 37 | Best Business Blogs You’re Not Reading | Episode URL Link – https://dominoresearch.com/podcast/best-business-blogs-podcast-ep-37 | Hazel & Kim have picked out their favorite business blogs – including some hidden gems – that you’re probably not reading already. Listen up, see what you think, and maybe you’ll find a new favorite.
iBeacons + Events: 3 Ways to Successfully Use Them at Your Next Event (ep 36)
Show Notes | Episode 36 | iBeacons + Events: 3 Ways to Successfully Use Them at Your Next Event | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-events-3-ways-use-next | Using iBeacons to help control traffic and manage attendee flow is not difficult. All it takes is a little bit of planning and clever deployment of iBeacon locations scattered around the venue.
4 Simple Steps to a Mobile Strategy – (ep 35)
Show Notes – Episode 35 – 4 Simple Steps to a Mobile Strategy – Episode Link – https://dominoresearch.com/podcast/simple-steps-mobile-strategy-podcast-35
Are your marketing costs skyrocketing? Is google or Facebook ads starting to creep up and eat into your budget? Are you seeing an ROI from it?
What have you done to move onto mobile? Nothing – you don’t worry about it? or do you feel that google & FB are doing it for you -so you don’t have to bother?
Why Mobile Ads Work (The Proof is in the Pudding) – Part 1 (ep 34)
Show Notes – Episode 34 – Why Mobile Ads Work (Pt 1) – Episode Link – https://dominoresearch.com/podcast/mobile-ads-work-proof-pudding-part-1 –
We all know that mobile ads work, but sometimes it can be hard to understand just what, how or why they have become so effective.
We’re breaking down the reason behind the success of mobile ads, showing you what ads are really pulling with great response rates and giving you a lot of ideas to make your mobile ads better and more effective.
Biggest Mistakes with Reading Podcasting Stats (ep 33)
Show Notes – Episode 33 – Biggest Mistakes When Reading Podcasting Stats – Episode Link – https://dominoresearch.com/podcast/biggest-mistakes-podcasting-stats/
Podcast stats are hard to measure – iTunes doesn’t give you much; the other portals aren’t a lot better, and what in the heck are the right numbers to be concerned about anyway?
Depending on just what your goal is for your podcast, you may not care about the same stats that other people find useful (ok, maybe we’re fudging a bit here since there are really only one set of numbers that actually spell success for a podcast!)
Trade Show Sponsorship – Why Sponsors Should Choose Your Event (ep 32)
Show Notes – Episode 32 – Trade Show Sponsors – Why Should They Choose Your Event Over Another? – Episode Link – https://dominoresearch.com/podcast/trade-show-sponsorship-why-sponsors-should-choose-your-event-ep-32
In the super competitive world of trade shows, it’s often difficult to convince sponsors to spend more money at your show than the do at a competing event. When you’re in a tight marketplace that has a lot of shows, such as advertising, it becomes even more important to demonstrate additional value to sponsors and vendors in order to get commitments for higher value positions.
How Did Cannabis Legalization Fare on the Ballots? (ep 31)
Show Notes – Episode 31
Episode link – https://dominoresearch.com/podcast/cannabis-legalization-ballots-podcast-31/
Is it time for a new gold rush in legal marijuana land?
Cannabis legalization was on the ballot in a number of US states. What were the proposals, how did they fare with voters and when will the newly passed legislation go into effect?
If you’re thinking about getting into the legal cannabiz, you won’t want to miss this episode.
PS – Canadian police have been cracking down on dispensaries all over Canada, even though Trudeau ran on a platform that included legal marijuana. What’s the story here?
Sponsors Value Add: Top 3 Ways for Event Promoters to Charge Sponsors for Mobile (ep 30)
Show Notes – Episode 30 – https://dominoresearch.com/podcast/event-hosts-promoters-top-3-ways-sell-sponsors-value-add/
Showing sponsors value add for mobile updates is a great way to charge more for sponsor packages. Having a mobile component for your events is not only a fantastic way to keep attendees more engaged, but it’s also a prime means to demonstrate added value to sponsors when you calculate the sponsor package totals.
Whether you choose to do an add-on charge for the mobile updates inclusion, or increase the base price of sponsor packages, using a mobile component is a great upselling tool.
3 Fast Ways to Double Your Sales Using Mobile Ads (ep 29)
Show Notes – Episode 29 – https://dominoresearch.com/podcast/3-fast-ways-double-sales-using-mobile-ads-podcast-ep-29/
Just in time for the holidays – Hazel & Kim present a new episode that teaches you how to use the power of mobile ads to double your sales! Offering prospects what they want, when and where they want it, is the key to seeing a major increase in revenue and to doubling your sales.
It’s not rocket science, it takes very little time to set up, and you can spend your time running your business instead of playing IT manager around the office when you use mobile wallet ads to reach out and interact with prospective clients and customers.
Mobile Apps vs. Mobile Wallet Applications – Part 2 (ep 28)
Show Notes – Episode 28 – https://dominoresearch.com/podcast/mobile-apps-vs-mobile-wallet-applications-pt-2-podcast-ep-28/
Back by popular demand – Part 2 – Mobile Apps vs Mobile Wallet Applications — leveraging our super popular original episode (#9) – Mobile App vs Mobile Wallet – and giving the listeners what they’ve asked for, which is more detail and more specifics about how you can use mobile wallet applications to successfully avoid having to create, distribute and support an app.
Hazel and Kim talk about the size of your current user base, what sort of UA costs you’ll incur with an app compared to the likely revenue per user that you’ll be bringing into your business.
How Much Does it Cost to Successfully Market Your Podcast? (ep 27)
Show Notes – Episode 27 – https://dominoresearch.com/podcast/cost-successfully-market-your-podcast-ep-27/
Creating a successful podcast doesn’t happen overnight (unless you’ve got deep pockets, lots of online connections or a huge fan base all ready to help out), and it can become costly to market, advertise and promote your podcast if you haven’t strategized and planned properly.
Starting with a grass roots campaign and growing organically from there might take a little longer, but it’s also a viable option – especially if you’re launching your first podcast and aren’t entirely sure how manage the rest of the enterprise.
Hazel and Kim talk in detail this week about the in’s and out’s of spending money to market, how to make the most of your investment, ways to get a better ROI for the same money, and what your next steps should be.
Legal Cannabiz – Top 3 Reasons to Add a Mobile Strategy (ep 26)
Show Notes – Episode 26 – https://dominoresearch.com/podcast/legal-cannabiz-3-reasons-mobile-strategy-podcast-26/
If you haven’t figured out your mobile strategy yet, NOW is the time. Don’t wait until you wake up one day and realize that your competition has been effectively using mobile marketing to increase their sales at your expense.
It’s hard to decide what sort of strategy is going to best fit your business and your business plan, but you can’t leave your head stuck in the sand, or you’ll be left behind.
Customers don’t want to be sold – they want to feel like they are part of something and their ideas and opinions matter. Adapting your overall marketing strategy to take this into account is sometimes a painful thing.
5 Top Reasons to Use Mobile Updates for Your Event (ep 25)
Show Notes – Episode 25 – https://dominoresearch.com/podcast/5-top-reasons-mobile-updates-event-podcast-25/
Get the scoop on how to most effectively use mobile updates to help make your event a success. Whether you’re a small show with a single track, or a large production with multiple locations, many speakers and lots of attendees, mobile can (and does) work to help promote your event, make your attendees feel welcome and provide your sponsors and vendors with a superior value add.
3 Most Common Mistakes When Developing Mobile Strategy (ep 24)
Show Notes – Episode 24 – https://dominoresearch.com/podcast/3-common-mistakes-developing-mobile-strategy-podcast-ep-24/
Once you have decided to make the leap into mobile marketing and advertising for your business, the next step is to create a strategy that will garner the results you’re looking for from a campaign.
Hazel & Kim discuss the three most common mistakes that SMBs and other marketers make when laying out their mobile marketing and advertising strategy, and supply several options for keeping things on track and getting the best ROI out of the mobile investment.
How Mobile Affects the Shoppers Journey (ep 23)
Show Notes – Episode 23 – https://dominoresearch.com/podcast/mobile-affects-shoppers-journey-podcast-23/
It’s important to respect the shopper’s journey from the research phase all the way through to the purchase. Shoppers today have more options than ever and if you fail them at any point along their path, they will go to your competition. Whether you’re a retailer, a realtor, an online marketer, or a coach doesn’t matter.
Providing your prospect with the tools to make an educated decision (logic), while tugging on their heartstrings a bit (emotion) is the only way to consistently close sales in the modern world.
4 Biggest Mistakes Starting a New Podcast (ep 22)
Show Notes – Episode 22 – https://dominoresearch.com/podcast/podcast-4-biggest-mistakes-starting-new-podcast/
Hazel & Kim are dishing this week on the four biggest mistakes they made when starting this podcast. It’s hard to get it right the first time (especially if it’s your first time), and all the things you don’t know when decide to record a produce a podcast will probably fill a smallish sized book.
It’s (obviously) not impossible to get over the hurdles, but knowing in advance what to look for can solve a number of issues for you before you hit those roadblocks.
The ROI of Legal Cannabis Networking Events (ep 21)
Show Notes – Episode 21 – https://dominoresearch.com/podcast/roi-legal-cannabis-networking-events-podcast-21/
Should you spend the time and money to attend legal cannabis networking events? What should you expect if you decide to attend? How can you make the most of the trip and actually see a return on your investment? Hazel & Kim have some simple tips that will help you figure out if making the trek, especially out of your area, is right for you, or if skipping it is the better alternative.
Mobile Updates + Vacation Rental Properties = $$$ (ep 20)
Whether you use AirBNB, VRBO, HomeAway or a local real estate service to lease your vacation rental properties, it’s hard to keep them booked at full price all year round (unless you’ve got a truly magical piece of property, we know).
Check out these 4 simple tips that will help you increase bookings, keep your rates up and spend less time marketing your vacation rental properties and more time enjoying your life.
Tourism, Travel & Seasonal Businesses Market #MobileFirst (ep 19)
Do you have a tourist or travel related business? Are you booked to capacity or still looking for more customers?
If more reservations and more revenue is on your roadmap for this year, check out this episode of Mobile Wallet Marketing Made Easy. You’ll learn how to leverage Apple Wallet in order to engage and communicate with customers and prospects, get easy referrals from existing customers and generate LOTS of interest in your business –
Online Coaching + Mobile Wallet = Maximum Engagement (ep 18)
The online coaching industry is HUGE right now, and more people than ever are trying to break into the market. There are some easy ways that you can promote your coaching business properly, helping you to boost your client base and get easy referrals from your current students. Learn to maximize your efforts and save tons of time by adding mobile wallets to your funnel mix.
Automobile Dealership Marketing and the Mobile Wallet Pass (ep 17)
Automobile dealership marketing is an ongoing process. It’s not like people buy one car and keep it for the rest of their lives. Selling them service after the sale, prepping them for their next car buy, and making sure they are sending as many referrals as possible is the most efficient way to market to current customers and get your next customers into the pipeline.
Using the Mobile Wallet for Cannabis Advocacy Groups (ep 16)
Great timing in light of the raids on Toronto dispensaries last week!!
In this edition of Mobile Wallet Marketing Made Easy, Hazel & Kim discuss the ins and outs of successfully using mobile wallet marketing passes to notify and mobilize your membership base if you run a cannabis advocacy group.
Integrating Mobile Wallet Campaigns with Existing Ad Campaigns (ep 15)
Hazel & Kim are back with another episode of Mobile Wallet Marketing Made Easy! Learn how to integrate digital wallet advertising into your existing marketing and ad campaigns to create an omnichannel hub that will help you to manage all your marketing efforts.
Trade Shows & Events Using Mobile Wallet Tickets (ep 14)
Trade shows, events & conferences using mobile wallet tickets have the opportunity to market to attendees before and after their events – creating a HUGE value add opportunity for sponsors, event organizers and other advertisers. Message attendees with updates prior to the event, and then continue to engage with them after the event has ended. Retention rate on tickets in mobile after the event is currently ~90%.
Mobile Wallet Passes for Cannabis Distributors – (ep 13)
The latest episode of Mobile Wallet Marketing Made Easy features a more in depth discussion about how cannabis distributors and manufacturers can use mobile wallet passes to increase sales at the dispensary and delivery service level, educate consumers on current and new product launches, and gives some real world examples of how cannabis distributors are using mobile wallet marketing passes to generate more excitement about their products with better engagement rates.
VIP Hosts, Concierges, Club Promoters Use Mobile Wallet (ep 12)
The latest Mobile Wallet Marketing Made Easy [Episode 12] is all about how Concierges, VIP Hosts, and Nightclub Promoters use mobile wallet marketing to engage with clients, generate more referrals and earn more revenue.
Cannabis Dispensary & Delivery Marketing (ep 11)
In states and provinces where marijuana sales are legal, either for medicinal or recreational use, many cannabis dispensaries and delivery services have started to use mobile wallet marketing as part of their ad campaigns. Not every state allows advertising, and we do not endorse the use of any drugs, prescription or recreational.
Marketing Podcasts with Mobile Wallet Passes (ep 10)
There are two kinds of podcasts – the ones that market your business, and the ones that are your business. Whether you’re generating revenue from ad sales or using your podcast to generate more sales, more hot leads or more interest, adding a mobile wallet marketing component is a smart business move.
Mobile Wallet Marketing Vs Mobile App Marketing – Part 1 (ep 9)
What makes more sense for your business? Mobile wallet marketing or mobile app marketing? It depends. This weeks episode of Mobile Wallet Marketing Made Easy offers you the chance to find out more about the differences (and similarities) in the two types of mobile marketing products, and might just help you decide which one is right for you.
3 R’s of Top Listing Agents – (ep 8)
3 R’s of Top Listing Agents – [Episode 8] – This week we have done some research, a little analysis, and come to a few conclusions about just what three traits top listing agents, top sales agents and top producers overall share. It doesn’t matter where they are geographically, factors like age, sex or race don’t seem to make a difference, and the target market they specialize in as far as property types and values doesn’t change the results either. Kim’s got a bonus at the end, find out how you can get YOUR property on a listing pass demo today…
Apple Wallet, Facebook Place Tips, Ad Blocker for iOS9 (ep 7)
This week in Mobile Wallet Marketing Made Easy – recap of the WWDC (Apple dev) conference in San Francisco last week – including the name change to Apple Wallet for the current Apple Passbook; Facebook is giving away 250,000 iBeacons to local business page owners; iOS9 will have ad blocker options available to developers, making mobile wallet marketing to iOS users even more important.