
In some states and provinces, marijuana sales are legal for medicinal or recreational purposes. Â We aren’t endorsing the use or sale of any drug, prescription or recreational.
Some dispensaries and delivery services are allowed to advertise their legal marijuana business. Â Many are choosing to use mobile wallet marketing as one of their ad campaign tools.Â
In this week’s podcast, Hazel and Kim discuss the variety of ways that a cannabis dispensary or delivery service can make use of mobile wallet marketing passes to better serve their customer base, engage with prospects and current customers more effectively, and create a better overall marketing strategy by tying together the loose ends with mobile wallet passes.
Incorporating geofencing and iBeacons into their campaigns offer a more extensive experience for users, and mobile wallet pass retention rate in phones is currently running at better than 90% of installed passes remaining in the devices after initial install.
The typical cannabis dispensary can use mobile wallet marketing passes to:
- Notify current customers of special offers
- Launch new products to customer mobile phones
- Trigger lock screen messaging on phones when customer is nearby dispensary – or nearby a competing dispensary
- Use iBeacons to welcome customers into the store, provide additional information about inventory, specials and offers
- Manage groups or shared interest segments via multiple passes being offered based on various factors
- Let specific pass holders know when a delivery driver will be in a certain area in advance
…and more!
So hit the play button and find out what you’re missing!
Want to see the mobile wallet marketing pass in action? Check out MobileWalletMarketer.com. Â Looking for cannabis industry specific products? Â Try CannabisWallet.net
Domino Research publishes a podcast on a semi-regular schedule. Â We try to produce two episodes per month, sometimes three, but if there’s nothing good going on, then not so much.