Starting a podcast is a lot like learning how to ride a bike.
First you have to screw up your courage enough to get on the darn thing.
Then you have to figure out how to pedal it without falling over once the training wheels are off.
Making mistakes and figuring out how to recover from them is just one more piece of the puzzle when it comes to creating, producing and marketing a successful podcast.
Apple’s New & Noteworthy is the first chance you have to generate traffic to your podcast, and it’s also the first place you usually mess up, especially if it’s your first podcast series. You have no idea that Apple is going to help you very minimally after that first two weeks, and you look at the traffic they send you as if it’s really yours…
They do the same thing with the App Store; they also do it with Apple News. They probably do the same with self published iBooks, but we don’t have first hand knowledge of that one yet. Soon, however.
So once you’ve run through your free Apple traffic, you have to start somewhere.
And that’s just one of the mistakes that Hazel and Kim are talking about this week on the podcast. They give you the lowdown on the minefield and how they navigated it – only losing one leg and part of a foot, realistically speaking, when they started this very podcast you’re about to listen to!
So grab a cup of whatever suits you, pop in your earbuds and get ready to hear about the pitfalls and how to avoid them when you start a new podcast.