Jumpstart your mobile strategy with these 4 simple steps!
That’s right, this week Hazel & Kim are talking about your mobile strategy – what do you need, how can you best implement it, what’s it going to cost you and how much time and effort will you need to get it moving in the right direction?
If you are letting Google or FB select your targeting for you than you may want to think about doing it yourself in a cost effective way. One convenient method is using mobile wallet campaign as part of your mobile wallet strategy.
Don’t have a mobile strategy or don’t run mobile advertising or don’t use mobile wallet passes yet?
Not a problem. Its important to know what tactics to use to engage with your clients.
If you have a store front – you’ll want to attract more foot traffic, and figure out how to engage with those people before they step through your front door, so that you’re starting on the front foot with them, and providing them with a service or product they’re already at least partially interested in checking out.
If you’re an online marketer, then you may want to update your clients with your next bit of content and take them right to your blog or video; there are many things that you can do to create an efficient and cost effective mobile strategy without running yourself ragged or heading for the poorhouse!
Think about what you’re advertising and what you want prospects to know about it.
Mobile is a GREAT way to educate would-be customers about what you have to offer them – it’s also a fantastic way to create ongoing educational opportunities that allow you to demonstrate how your products or services can help them to achieve their goals without bombarding them with too much information all at once.
Last but not least, how can you do this with cost effectiveness and time efficiency?