In this week’s podcast episode we talk about marketing podcasts.
Whether you’re using your marketing podcast as another tool to help you generate leads, revenue or interest in your business or if you’re one of the lucky ones doing a podcast that’s self supporting via advertising revenue, we’ve got good news for you.
In case you missed it, the NY Times has started marketing their new podcast – Modern Love (yes, it’s the one that’s coupled with their long running essay series) – with a mobile wallet pass component. We take a look at what they did, both right and wrong, and offer some suggestions for a really effective campaign to get more podcast subscribers.
We’ve been advocating the use of mobile wallet passes for marketing podcasts, marketing video or webinar based productions, online courses, pretty much anything that has a semi-regular update and is always looking for better ways to grow your podcast, get more subscribers, attendees or encourage friendly shares and referrals.
If you’re not familiar with the components of a mobile wallet pass, or even how a mobile wallet works, never fear – we include the wallet primer at the beginning of the show and then get on with the good stuff; how the real magic works when you’re able to reconnect with 90% of your customers and prospects via their smart phone at any time that’s relevant.