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Hazel & Kim spent five years producing a successful podcast about mobile marketing and advertising.  Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.

2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer.  Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.

Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.

In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects.  Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim’s art has been published in a collection of notable works by Paris Collage Collective.

For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available.  Enjoy.

PODCAST ARCHIVES:

Mobile Marketing Podcast

Mobile Marketing Podcast Archives

PODCAST ARCHIVES:

Mobile Marketing Podcast

Mobile Marketing Podcast Archives Available for Free

Podcast Archives Available for Free.  For Now.

Hazel & Kim spent five years producing a successful podcast about mobile marketing and advertising.  Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.

2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer.  Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.

Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.

In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects.  Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim’s art has been published in a collection of notable works by Paris Collage Collective.

For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available.  Enjoy.

Cool Stuff From the Podcast

Sometimes shows seemed to have a mind of their own…

  • The Emoji Factor Returns
    The Emoji Factor Returns (ep 113)
    Show Notes | Episode 11 | The Emoji Factor Returns | Episode Link URL – https://dominoresearch.com/podcast/emoji-factor-returns | Emojis are coming on stronger than ever before - they've invaded our DMs, posts, texts, and our lives! Where do they come from and what ...
  • Google Easter Eggs
    Google Easter Eggs? Not Exactly. (ep 110)
    Show Notes | Episode 110 | Google's Not So Easter Eggs | Episode Link URL – https://dominoresearch.com/podcast/google-easter-eggs | Kim was recently playing around on Google (or more accurately procrastinating) when she stumbled into a few neat tricks that aren't exa...
  • Weird Marketing Campaigns from Big Brands
    Weird Ad Campaigns from Top Brands (ep 108)
    Show Notes | Episode 108 | Weird Ad, Marketing & Branding Campaigns | Episode Link URL – https://dominoresearch.com/podcast/weird-ad-campaigns-top-brands | Today we are talking through some examples of weird ad campaigns from some of the top brands and agencies - joi...
  • 18 Days in Instagram Jail
    18 Days in Instagram Jail (ep 100)
    Show Notes | Episode 100 | 18 Days in Instagram Jail | Episode Link URL – https://dominoresearch.com/podcast/instagram-jail | Help! We spent 18 days in Instagram Jail recently! What do you do when you are action blocked? Even Instagram and Facebook aren't sure. L...
  • How To: Use Emojis to Increase Lock Screen Notification Response (ep 72)
    Show Notes | Episode 72 | How To: Use Emojis to Increase Lock Screen Notification Response | Episode Link URL – https://dominoresearch.com/podcast/emojis-increase-lock-screen-notification-response | Even if you have great conversions with your lock screen notificatio...

All the tricks.

From funnel conversion ratios to KPI to LTV, it’s all in here. 

  • Best of Online Coaching Episodes
    "Best of" series - Best Online Coaching Episodes (ep 93)
    Show Notes | Episode 93 | "Best of" Series - Online Coaching and Courses, part 1 | Episode Link URL – https://dominoresearch.com/podcast/best-online-coaching-episodes | We're back with another "best of" series - this time it's Online Coaching episodes. Listen to hig...
  • Life Coaches
    Life Coaches See Engagement with Mobile Notifications (ep 75)
    Show Notes | Episode 75 | Life Coaches See Engagement with Mobile Notifications | Episode Link URL – https://dominoresearch.com/podcast/life-coaches-engagement-mobile-notifications-ep-75 | Life coaches who use mobile notifications to engage with their prospects and c...
  • Better Online Coaching by Using Mobile Wallet Notifications (ep 47)
    Show Notes | Episode 47 | Better Online Coaching by Using Mobile Wallet Notifications | Episode Link URL - https://dominoresearch.com/podcast/better-online-coaching-mobile-wallet-notifications | It's time for another episode and this time the topic is how to...

One day there will be a buyers market again.

The market is completely out of control and no one really knows what is coming next.  But eventually the tables will turn and it’s going to take hard work to sell houses again.

  • Realtor Marketing During a Down Market
    Realtor Marketing During a Down Market (ep 96)
    Show Notes | Episode 97 | Realtor Marketing When the Market is Down | Episode Link URL – https://dominoresearch.com/podcast/realtor-marketing-down-market | When the market takes a turn for the worse, realtor marketing takes on a whole new set of challenges. Find ou...
  • Best of Real Estate Marketing Episodes
    "Best of" Real Estate Marketing Episodes (ep 92)
    Show Notes | Episode 92 | Best of Real Estate Marketing Episodes | Episode Link URL – https://dominoresearch.com/podcast/best-real-estate-marketing-episodes Welcome back! Today we're pulling out highlights from some of our best real estate marketing episodes -

Cannabis Culture

As more states headed for complete legalization, we focused on banking, finance, transactions and solid business practices.  We’re still waiting for the Feds to step in and fix the tax mess.

 

  • Cannabis Industry Updates - January 2018 (ep 57)
    Show Notes | Episode 57 | Cannabis Industry Updates - Sessions Dumps Cole, Congress Must Act | Episode Link URL - https://dominoresearch.com/podcast/cannabis-industry-updates-january-2018-ep-57 | In a surprise move last week, US Attorney General Jeff Session...
  • Cannabis Banking + FinCEN Guidance - Part 2 (ep 53)
    Show Notes | Episode 53 | Cannabis Banking + FinCEN Guidance - part 2 | Episode Link URL – https://dominoresearch.com/cannabis-banking-fincen-guidance-ep-53 | If the Cole Memo is the law of the land, FinCEN guidance determines how it will be enforced. Welcome to t...

Mobile Advertising & Marketing

Some great ideas for using mobile to really boost sales, engagement, and conversions

  • Restaurant Delivery Apps in the Coronavirus Era (ep 115)
    Restaurant Delivery Apps in the Coronavirus Era (ep 115)
    Show Notes | Episode 115 | Restaurant Delivery Apps in the Coronavirus Era | Episode Link URL – https://dominoresearch.com/podcast/restaurant-delivery-apps | Restaurant delivery apps are all the rage, but are they actually helping restaurant owners and workers or are...
  • 3 Reasons why mobile works for #distancemarketing
    3 Reasons: Why Mobile Works for Distance Marketing (ep 114)
    Show Notes | Episode 114 | 3 Reasons: Why Mobile Works for Distance Marketing| Episode Link URL – https://dominoresearch.com/podcast/3-reasons-distance-marketing | In our strange new reality, #DistanceMarketing is the new normal. Learn to use it to grow your busine...
  • Mobile Reach - Marketing in a New Era
    Mobile Reach: Marketing in a New Era (ep 112)
    Show Notes | Episode 112 | Mobile Reach: Marketing in a New Era | Episode Link URL – https://dominoresearch.com/podcast/mobile-reach | With the corona virus in full swing since our last episode, we're talking about how to leverage mobile to create a more hands off, y...
  • Retail Challenges, the "Best of" Episodes
    Retail Challenges, the "Best of" Episodes - (ep 106)
    Show Notes | Episode 106 | Retail Challenges: "Best of" Episodes | Episode Link URL – https://dominoresearch.com/podcast/retail-challenges-106 | We're starting off the new year (and new decade!) with a fantastic primer on using mobile ads in your retail business. Li...
  • Restaurants Prosper Using Mobile Loyalty Rewards
    Restaurants Prosper by Using Mobile Coupons, Loyalty, Rewards (ep 85)
    Show Notes | Episode 85 | Restaurants Prosper by Using Mobile for Programs | Episode Link URL – https://dominoresearch.com/podcast/restaurants-prosper-mobile-coupons-loyalty-rewards | Restaurants who use mobile coupons, loyalty and rewards see greater engagement, hig...

Auto Dealers

Chip shortage won’t last forever. 

When new cars start rolling over the curb again, it’s going to take more than just having inventory to convince people to buy. 

  • Digital Hustle - Networking at Virtual Events
    Digital Hustle: Networking at Virtual Conferences (ep 117)
    Show Notes | Episode 117 | Digital Hustle: Networking at Virtual Events | Episode Link URL – https://dominoresearch.com/podcast/digital-hustle | Mastering the art of the digital hustle just takes a little bit of planning and preparation, so get it done before you...

Market Your Podcast

Listeners, downloads, subscribers, platforms, all the goods on what it takes to increase your exposure and maybe be one of those little guys that actually makes a profit. 

  • Best of Podcast Promoting Episodes
    "Best of" Series - Podcast Promoting (ep 94)
    Show Notes | Episode 94 | Best of Podcast Promoting| Episode Link URL – https://dominoresearch.com/podcast/best-podcast-promoting It's time for another episode and today we're serving up a healthy dose of clips from some of our best podcast promoting ideas conversati...

Events, Proximity, & Location Based Episodes

From basic geofencing to complex chained updates, it’s all in here. 

  • The State of Retail - March 2020
    The State of Retail 2020 - March 2020 (ep 111)
    Show Notes | Episode 111 | The State of Retail 2020 | Episode Link URL – https://dominoresearch.com/podcast/state-of-retail-2020 | Hazel weighs in this week with some new numbers and a few thoughts about the NRF Big Show. Listen to The State of Retail 2020 and find ...
  • Best of Proximity Marketing Episodes
    Proximity Marketing: "Best of" Episodes - (ep 105)
    Show Notes | Episode 105 | Best of Proximity Marketing Episodes | Episode Link URL – https://dominoresearch.com/podcast/proximity-marketing-best-105 | We've pulled together a compilation of clips from some of our best proximity marketing episodes!
  • A Museum Using iBeacons (ep 50)
    Show Notes | Episode 50 | A Museum Using iBeacons & Happy 50th Episode to Us | Episode Link URL – https://dominoresearch.com/podcast/museum-using-ibeacons-50th-podcast-episode | Today we're talking about a museum using iBeacons to enhance visitor experience. Yep, th...
  • Using iBeacons at a 420 Event - What Really Worked (ep 46)
    Show Notes | Episode 46 | Using iBeacons at Vancouvers 420 Event | Episode Link URL - https://dominoresearch.com/podcast/using-ibeacons-420-event | Today we're discussing how dispensaries were using iBeacons at 420 Vancouver and though it's a 420 specific event,...
  • Loyalty Program Setup Using Mobile Notifications (ep 45)
    Show Notes | Episode 45 | Loyalty Program Setup with Mobile | Episode Link URL - https://dominoresearch.com/podcast/loyalty-program-setup-mobile-notifications-ep-45 | What's the current state of your customer loyalty program? How often do your loyal customers d...