Apr 20, 2016 | √ The World of Mobile Wallet Marketing, iOooohhhEssss, News & Views
It’s not too far to stretch one’s imagination in thinking that the App Store might find it useful to charge for positions… is it? After what seems like forever without any big changes to the App Store or the revenue model, the new guy in charge,...
Apr 13, 2016 | √ The World of Mobile Wallet Marketing, News & Views
No matter how much they protest, people do want to be marketed. How they want marketing aimed at them to present itself is another matter entirely. Many people will claim they don’t want any marketing to target them, but they’re likely the first ones...
Apr 8, 2016 | √ The World of Mobile Wallet Marketing, News & Views
In the spirit of “we told you so week”, which is where this one seems to be going… another update on the FTC’s new rules about native advertising, coupled with a bit of enforcing old rules. These are updates to commentary we previously...
Apr 7, 2016 | √ The World of Mobile Wallet Marketing, News & Views
Call us intuitive, call us genius, frankly you can call us whatever you want… we don’t really care this time! I called it – back in August of 2014 – right here on this blog – Facebook Messenger will be a mobile wallet....
Mar 30, 2016 | √ The World of Mobile Wallet Marketing, iOooohhhEssss, News & Views
Love it, hate it, doesn’t really matter. Apple is pushing Pay to the web. Apple Pay is coming for e-commerce and mobile websites, and it might be one of the best usage cases for the product as a payments platform there could possibly be. How much cart...
