Jun 6, 2016 | √ The World of Mobile Wallet Marketing, Podcast Promotion
So there it is – you work your butt off creating a podcast. You get it listed on iTunes, Stitcher, Google, whatever, and you faithfully create a new episode on a regular schedule. You didn’t even think about podcast promotion. (RELATED: Download your...
May 23, 2016 | √ The World of Mobile Wallet Marketing, Retail
Restaurant apps are one of those love/hate things. Almost everyone loves to hate on them. Whether it’s Yelp holding restauranteurs hostage for ad buys in order to remove negative reviews, or the weird way that Urban Spoon changed their name (what the hell is a...
May 4, 2016 | √ The World of Mobile Wallet Marketing, Podcast Promotion
Everyone is a stats junkie, I don’t care who you are. You can lie to yourself, you can try to lie to me, but at the end of the day, each and every one of us are sitting there clicking on something, waiting to watch the wheel or the number counter or the little...
May 3, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity
Apple recently divulged an interesting statistic – the average iPhone is unlocked 80 times each day. Couple that with Mary Meeker’s claim in 2013 that people look at their lock screens around 150 times daily, and you’ve got a recipe for getting their...
Apr 28, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity, News & Views
Ok, this is one of the more interesting (and less sense making) iBeacon installations that I’ve read about to date. But hey, if you’d like a side of beacon with your beer nuts, who are we to judge? Beacons are amazing little pieces of kit, they’re...
