Mar 23, 2016 | √ The World of Mobile Wallet Marketing, Podcast Promotion
Marketing podcasts is still a relatively easy business for hosts and networks alike. Podcasts. It seems like everyone has one these days. What started as a cheap way to push out recorded shows to more listeners with available spare time on the train, or in the...
Mar 15, 2016 | √ The World of Mobile Wallet Marketing, ChaChing! Funded!, Marketing Strategies, News & Views, The Big G(oogle)
We’ve mentioned before that Google is all over the map with their wallet and payments systems. One day they are Google Wallet, the next day they are still Google Wallet but that’s not what you use to pay bills or see your loyalty cards; that’s all...
Mar 2, 2016 | √ The World of Mobile Wallet Marketing, News & Views
Haha, leave it to our friends at Wired.com to offer some truth to the situation, yet keep it friendly! Just when it looks like the reader is about to die—strange pixelations appearing on the screen—a legible message will finally appear, asking the poor soul to approve...
Feb 27, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity, News & Views
What happens when iBeacons go wrong? Its been a bit of sell the last few years but its nice finally see expos and conventions using iBeacon technology in the ways that it is intended. This year, CES 2016 is a great example of how they used the iBeacons but what...
Feb 24, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity
We ran across this article from FastCasual, which is a trade magazine specific to the ‘not quite fast food, not quite fancy food’ segment of the restaurant marketplace – “First, in case you still are not 100 percent sure on how these small,...
