Using iBeacons at a 420 Event - What Really Worked (ep 46)
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Show Notes | Episode 46 | Using iBeacons at Vancouvers 420 Event | Episode Link URL – https://dominoresearch.com/podcast/using-ibeacons-420-event | Today we’re discussing how dispensaries were using iBeacons at 420 Vancouver and though it’s a 420 specific event, the strategies implemented still apply to any festival to increase foot traffic.
Here we go, it’s another week, and we have another story about how people are using iBeacons to profit. Gotta love it! Beacons and the IoT are doing great things for a lot of industries, and if you’re not onboard with the idea, then you should consider...
You don’t need to be a marketer to have heard about iBeacons or location based marketing. iBeacons provide value to the shoppers journey, in daily environments. iBeacons are a fantastic mobile tool that make it easy to bridge the gap between offline and online...
iBeacons: Bridging the Gap Between Online & Offline Sales (ep 38)
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Show Notes | Episode 38 | Using iBeacons to Bridge the Gap Between Online and Offline Sales | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-online-offline-sales-ep-38 | Does your small to midsized business focus primarily on offline sales in your brick and mortar location? Are you using tactics like Google My Business or Facebook Business Pages for your local business? How can you bridge the gap between generating interest online and closing sales offline? What can iBeacons do to help your business make the transition from online prospects to real world buyers? Hazel & Kim are telling it like it is this week, and helping to jump start your efforts to convert more online interest into offline profits.
This year we’ve been traveling around to events and trade shows demonstrating ways to use mobile wallet marketing. The big draw with MWM is using iBeacons for both speakers and exhibitors at trade shows. Its popular shoutout tool that leverages mobile technology....