3 Most Common Mistakes When Developing Mobile Strategy (ep 24)

Mobile Marketing Podcast Archives
Mobile Ads & Marketing
3 Most Common Mistakes When Developing Mobile Strategy (ep 24)
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Show Notes – Episode 24 – https://dominoresearch.com/podcast/3-common-mistakes-developing-mobile-strategy-podcast-ep-24/

Once you have decided to make the leap into mobile marketing and advertising for your business, the next step is to create a strategy that will garner the results you’re looking for from a campaign.
Hazel & Kim discuss the three most common mistakes that SMBs and other marketers make when laying out their mobile marketing and advertising strategy, and supply several options for keeping things on track and getting the best ROI out of the mobile investment.

How Mobile Affects the Shoppers Journey (ep 23)

Mobile Marketing Podcast Archives
Opinions
How Mobile Affects the Shoppers Journey (ep 23)
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Show Notes – Episode 23 – https://dominoresearch.com/podcast/mobile-affects-shoppers-journey-podcast-23/

It’s important to respect the shopper’s journey from the research phase all the way through to the purchase. Shoppers today have more options than ever and if you fail them at any point along their path, they will go to your competition. Whether you’re a retailer, a realtor, an online marketer, or a coach doesn’t matter.
Providing your prospect with the tools to make an educated decision (logic), while tugging on their heartstrings a bit (emotion) is the only way to consistently close sales in the modern world.

4 Biggest Mistakes Starting a New Podcast (ep 22)

Mobile Marketing Podcast Archives
Mobile Wallet Marketing Made Easy
4 Biggest Mistakes Starting a New Podcast (ep 22)
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Show Notes – Episode 22 – https://dominoresearch.com/podcast/podcast-4-biggest-mistakes-starting-new-podcast/

Hazel & Kim are dishing this week on the four biggest mistakes they made when starting this podcast. It’s hard to get it right the first time (especially if it’s your first time), and all the things you don’t know when decide to record a produce a podcast will probably fill a smallish sized book.
It’s (obviously) not impossible to get over the hurdles, but knowing in advance what to look for can solve a number of issues for you before you hit those roadblocks.

The ROI of Legal Cannabis Networking Events (ep 21)

Mobile Marketing Podcast Archives
Cannabis Culture
The ROI of Legal Cannabis Networking Events (ep 21)
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Show Notes – Episode 21 – https://dominoresearch.com/podcast/roi-legal-cannabis-networking-events-podcast-21/

Should you spend the time and money to attend legal cannabis networking events? What should you expect if you decide to attend? How can you make the most of the trip and actually see a return on your investment? Hazel & Kim have some simple tips that will help you figure out if making the trek, especially out of your area, is right for you, or if skipping it is the better alternative.

Mobile Updates + Vacation Rental Properties = $$$ (ep 20)

Mobile Marketing Podcast Archives
Mobile Wallet Marketing Made Easy
Mobile Updates + Vacation Rental Properties = $$$ (ep 20)
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Whether you use AirBNB, VRBO, HomeAway or a local real estate service to lease your vacation rental properties, it’s hard to keep them booked at full price all year round (unless you’ve got a truly magical piece of property, we know).
Check out these 4 simple tips that will help you increase bookings, keep your rates up and spend less time marketing your vacation rental properties and more time enjoying your life.