Apr 28, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity, News & Views
Ok, this is one of the more interesting (and less sense making) iBeacon installations that I’ve read about to date. But hey, if you’d like a side of beacon with your beer nuts, who are we to judge? Beacons are amazing little pieces of kit, they’re...
Mar 8, 2016 | Location & Proximity, Marketing Strategies
That’s right, yet another famous retailer is going the beacons route… Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship. Read more about...
Feb 27, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity, News & Views
What happens when iBeacons go wrong? Its been a bit of sell the last few years but its nice finally see expos and conventions using iBeacon technology in the ways that it is intended. This year, CES 2016 is a great example of how they used the iBeacons but what...
Feb 24, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity
We ran across this article from FastCasual, which is a trade magazine specific to the ‘not quite fast food, not quite fancy food’ segment of the restaurant marketplace – “First, in case you still are not 100 percent sure on how these small,...
Feb 22, 2016 | Auto Dealer Marketing, Location & Proximity
The Detroit Auto Show had more technology in and out of their vehicles, as Detroit’s Cobo Center had dispersed 30 iBeacons around the venue. With proximity tech gaining popularity in conferences and expos, its still gaining ground in major mainstream locations as the...
