The Detroit Auto Show had more technology in and out of their vehicles, as Detroit’s Cobo Center had  dispersed 30 iBeacons around the venue.

With proximity tech gaining popularity in conferences and expos, its still gaining ground in major mainstream locations as the Detroit auto show and expected in tech show’s as CES.

The messaging capabilities that have been tested at other shows and expos are popular for reading data and analyzation as iBeacon Insider reports:

”…Auto shows can relay these data so brands can analyze them and improve their exhibits in the years to come.”

As personalization and messaging have become a mobile marketing dream. Creating campaigns using mobile wallets have become easier than ever.