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Automotive Dealers Optimize Mobile Campaigns

Dec 15, 2017 | √ The World of Mobile Wallet Marketing, Auto Dealer Marketing

That’s right – better communication, more referrals, customer advocacy and viral marketing are all today’s digital equivalent of word of mouth. 

Wallet Advertising: Going Mobile with Ads is Good for Your Business

Jan 27, 2017 | √ The World of Mobile Wallet Marketing, Auto Dealer Marketing

Wallet advertising is likely to have the most impact for the least amount spent in 2017. If you’re not familiar with wallet advertising, you’re not alone.  Most merchants and business owners haven’t actually created a mobile strategy of any sort...

Car Dealerships Use Mobile Wallet Passes to Strike Early in the Sales Cycle

Jun 17, 2016 | √ The World of Mobile Wallet Marketing, Auto Dealer Marketing

Cars are loaded with new technology that car dealers want to sell. There’s a seamless connectivity between the car and mobile phones. However, connectivity starts after acquisition, once the car is sold. Connect to the prospect’s phone using mobile wallet passes allow...

Detroit Auto Show Initiates Beacon Deployment on Show Floor

Feb 22, 2016 | Auto Dealer Marketing, Location & Proximity

The Detroit Auto Show had more technology in and out of their vehicles, as Detroit’s Cobo Center had  dispersed 30 iBeacons around the venue. With proximity tech gaining popularity in conferences and expos, its still gaining ground in major mainstream locations as the...

Latest Episodes

  • Digital Hustle: Networking at Virtual Conferences (ep 117)
  • The New Normal: One Idea for Restarting Your Small Business (ep 116)
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  • Distance Marketing: 3 Reasons Why Mobile Works (ep 114)
  • The Emoji Factor Returns (ep 113)
  • Mobile Reach: Marketing in a New Era (ep 112)
  • The State of Retail 2020 – March Numbers are In (ep 111)
  • Google Easter Eggs? Not Exactly A Bakers Dozen. (ep 110)
  • 5G – The Good, the Bad, and the Privacy Issues (ep 109)
  • Weird Ad Campaigns from Top Brands (ep 108)
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