What Consumers Look For In A Mobile Experience
Opportunities continue for a consumers mobile experience that makes everyday interactions work easily on a mobile device.
Mobile Wallet App – Makes it Easy for Businesses
Mobile Wallet App – Makes it Easy for Businesses A mobile presence is easy to embrace for businesses nowadays. Now I know if you run small business or a marketing manager for a mid-sized company looking for effective ways to increase brand awareness and revenues...iBeacons – Bridge the Gap between Offline and Online Marketing
You don’t need to be a marketer to have heard about iBeacons or location based marketing. iBeacons provide value to the shoppers journey, in daily environments. iBeacons are a fantastic mobile tool that make it easy to bridge the gap between offline and online...How Mobile Affects the Shoppers Journey (ep 23)
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Show Notes – Episode 23 – https://dominoresearch.com/podcast/mobile-affects-shoppers-journey-podcast-23/
It’s important to respect the shopper’s journey from the research phase all the way through to the purchase. Shoppers today have more options than ever and if you fail them at any point along their path, they will go to your competition. Whether you’re a retailer, a realtor, an online marketer, or a coach doesn’t matter.
Providing your prospect with the tools to make an educated decision (logic), while tugging on their heartstrings a bit (emotion) is the only way to consistently close sales in the modern world.