What does every business needs to grow and profit? It needs customers! And you go to great lengths to get customers. Ways to engage with the customer, directly to their mobile device is a key to any business success. Many different type of online and offline...
You don’t need to be a marketer to have heard about iBeacons or location based marketing. iBeacons provide value to the shoppers journey, in daily environments. iBeacons are a fantastic mobile tool that make it easy to bridge the gap between offline and online...
Long awaited retail industry must wake up to iBeacon technologies or missed opportunities are ahead for most of the retail community. Retailers must acknowledge opportunities or will be left behind as big business infrastructure is accelerated using indoor proximity...
Some commentary on the points in this article… 1. Consumers hate everything new, even if it’s free stuff. That’s just the way they respond to surveys. New is change, change is bad, no one wants change. Oh, but wait… if there’s a great...