Long awaited retail industry must wake up to iBeacon technologies or missed opportunities are ahead for most of the retail community.
Retailers must acknowledge opportunities or will be left behind as big business infrastructure is accelerated using indoor proximity marketing with ibeacons. Retailers must focus on mobile for increased revenue streams.
“Retailers largely failed to exploit the possibilities of mobile thus far and are now in danger of repeating the mistakes they made with eCommerce,”
says Patrick Connolly, Principal Analyst at ABI Research.
“The days of loyalty cards and paper coupons are ending and retailers do not seem ready. They need to take control of the digitization of their stores and learn to put technologies like indoor location to work.”
Creates opportunities and engage further with far more customers, iBeacons are used widely as reminders to a mobile phone. These are mobile marketing strategies that create new advertising and revenue streams for retail.
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According to ABI Research, in the next five years expect iBeacons to reach 500 million mark. Since 2013, estimates are close 7 million shipped out.
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Where are we seeing these 7 million iBeacons? A few public areas iBeacons are seen are in urban centers as shopping malls, museums and event centers. Most major sporting arenas and Macy’s have iBeacons throughout their stores with successful results from 2015 Christmas rush.
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Apple and Google are developing further proximity technologies that are hyper-local that combine with beacons. Retails time to embrace indoor local technology services is now. These tools are available at Mobile Wallet Marketer.
To read more about ABI Research, findings are found here: