Show Notes | Episode 42 | Why Mobile Advertising Works, Part 2 | Episode Link URL – https://dominoresearch.com/podcast/mobile-advertising-works-part-2-episode-42 | We recently produced an episode called Why Mobile Advertising Works, and we found ourselves running out of time to get through the growing list of examples that detail how different businesses can use mobile to really make an impact on their bottom line.
So we’re back with Part 2 – and this time we’re going to dissect a few more of the success stories and talk about the ideas that aren’t “in your face selling” but are more customer-centric and get rave reviews from business owners and consumers alike.
Why Use Mobile Advertising? The 5 Biggest "Whys" - (ep 41)
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Show Notes | Episode 41 | Why Use Mobile Advertising? 5 Biggest Reasons | Episode Link URL – https://dominoresearch.com/podcast/why-use-mobile-advertising | It’s hard to run a business when you can’t figure out where your customers are.
Yes, that’s a very strange statement to make at the beginning of a podcast about mobile marketing, but it’s a great segue into this weeks topic – 5 Whys of Mobile Marketing.
So many business owners want to do mobile correctly, but so many of you struggle with how, when, where and what – all without realizing that until you answer the WHY part of the equation, you won’t be able to fill in the blanks in those other columns.
You don’t need to be a marketer to have heard about iBeacons or location based marketing. iBeacons provide value to the shoppers journey, in daily environments. iBeacons are a fantastic mobile tool that make it easy to bridge the gap between offline and online...
iBeacons: Bridging the Gap Between Online & Offline Sales (ep 38)
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Show Notes | Episode 38 | Using iBeacons to Bridge the Gap Between Online and Offline Sales | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-online-offline-sales-ep-38 | Does your small to midsized business focus primarily on offline sales in your brick and mortar location? Are you using tactics like Google My Business or Facebook Business Pages for your local business? How can you bridge the gap between generating interest online and closing sales offline? What can iBeacons do to help your business make the transition from online prospects to real world buyers? Hazel & Kim are telling it like it is this week, and helping to jump start your efforts to convert more online interest into offline profits.
Best Business Blogs You're NOT Reading Yet - (ep 37)
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Show Notes | Episode 37 | Best Business Blogs You’re Not Reading | Episode URL Link – https://dominoresearch.com/podcast/best-business-blogs-podcast-ep-37 | Hazel & Kim have picked out their favorite business blogs – including some hidden gems – that you’re probably not reading already. Listen up, see what you think, and maybe you’ll find a new favorite.
