3 Most Common Mistakes When Developing Mobile Strategy (ep 24)
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Show Notes – Episode 24 – https://dominoresearch.com/podcast/3-common-mistakes-developing-mobile-strategy-podcast-ep-24/
Once you have decided to make the leap into mobile marketing and advertising for your business, the next step is to create a strategy that will garner the results you’re looking for from a campaign.
Hazel & Kim discuss the three most common mistakes that SMBs and other marketers make when laying out their mobile marketing and advertising strategy, and supply several options for keeping things on track and getting the best ROI out of the mobile investment.
How Mobile Affects the Shoppers Journey (ep 23)
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Show Notes – Episode 23 – https://dominoresearch.com/podcast/mobile-affects-shoppers-journey-podcast-23/
It’s important to respect the shopper’s journey from the research phase all the way through to the purchase. Shoppers today have more options than ever and if you fail them at any point along their path, they will go to your competition. Whether you’re a retailer, a realtor, an online marketer, or a coach doesn’t matter.
Providing your prospect with the tools to make an educated decision (logic), while tugging on their heartstrings a bit (emotion) is the only way to consistently close sales in the modern world.
What is This Crap? Stop Telling SMBs to Build an App.
OMG. We are SO SICK and SO TIRED of STUPID ADVICE. Especially from so-called industry groups that should know better. Case in point (and the one that’s got us so riled up this morning!) – How is it that QSRWeb and Networld Media are still trying to sell...Mobile Updates + Vacation Rental Properties = $$$ (ep 20)
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Whether you use AirBNB, VRBO, HomeAway or a local real estate service to lease your vacation rental properties, it’s hard to keep them booked at full price all year round (unless you’ve got a truly magical piece of property, we know).
Check out these 4 simple tips that will help you increase bookings, keep your rates up and spend less time marketing your vacation rental properties and more time enjoying your life.