Show Notes | Episode 86 | Auto Dealers Increase Engagement to Expand Customer Relationships | Episode Link URL – https://dominoresearch.com/podcast/auto-dealers-increase-engagement |
With increasing disruption in the new car industry, smart dealers are increasing engagement now in order to cement strong customer relationships for the future.
Cars are loaded with new technology that car dealers want to sell. There’s a seamless connectivity between the car and mobile phones. However, connectivity starts after acquisition, once the car is sold. Connect to the prospect’s phone using mobile wallet passes allow...
Automobile dealership marketing is an ongoing process. It’s not like people buy one car and keep it for the rest of their lives. Selling them service after the sale, prepping them for their next car buy, and making sure they are sending as many referrals as possible is the most efficient way to market to current customers and get your next customers into the pipeline.
