Feb 1, 2014 | ChaChing! Funded!, News & Views
Shutting down someone else? That’s been the way of it with nearly all of Yahoo’s purchases aside from what, Flickr? Yahoo in Talks to Buy App Developer Tomfoolery for $16 Million – Digits...
Jan 6, 2014 | Marketing Strategies, News & Views, The Domino Effect
We’ve known for some time that the cost of getting your app to the masses was becoming incrementally more expensive by the minute. This TechCrunch article claims that UA cost has hit $1.60+ per for an install and three uses. Those figures do not bode well for...
May 2, 2013 | The Domino Effect
According to research firm IDC, smartphone shipments outstripped feature phone shipments overall for the first time (Q1) this year. In the US, smartphone sales have been king since 2011, but in emerging markets like China and India, the push towards touch screens and...
Apr 23, 2013 | The Domino Effect
At the start of 2013, I predicted in an earlier blog that strong competition will continue between iOS and Android, along with Android tablets taking a lead over iPad. It looks like mobile ads are coming on strong as promised by 2013 reports in the industry....
Apr 19, 2013 | The Domino Effect
Last week I wrote a blog discussing who has the most traffic as the battle rages on between iOS and Android. Today I’d like to cover the marketing benefits that HTML5 has over native apps. Although the battle within the app ecosystem to get discovered is a battle upon...