We’ve known for some time that the cost of getting your app to the masses was becoming incrementally more expensive by the minute.¬† This TechCrunch article claims that UA cost has hit $1.60+ per for an install and three uses.¬† Those figures do not bode well for small developers without marketing budgets or alternate plans for distribution.¬† We’ll start a new series on marketing strategies in the coming weeks.

Mobile App Marketing Costs Hit Record Highs In 2013

http://techcrunch.com/2014/01/03/mobile-app-marketing-costs-hit-record-highs-in-2013/