Apr 18, 2016 | News & Views, The Domino Effect
Ah well, you knew it would happen. The convenience of using an app on the phone or a quick sit-down at the computer to move some money from savings to checking, or to pay a bill is such a big deal that people would much rather do that than go into a branch. Unless...
Apr 13, 2016 | √ The World of Mobile Wallet Marketing, News & Views
No matter how much they protest, people do want to be marketed. How they want marketing aimed at them to present itself is another matter entirely. Many people will claim they don’t want any marketing to target them, but they’re likely the first ones...
Apr 8, 2016 | √ The World of Mobile Wallet Marketing, News & Views
In the spirit of “we told you so week”, which is where this one seems to be going… another update on the FTC’s new rules about native advertising, coupled with a bit of enforcing old rules. These are updates to commentary we previously...
Apr 7, 2016 | √ The World of Mobile Wallet Marketing, News & Views
Call us intuitive, call us genius, frankly you can call us whatever you want… we don’t really care this time! I called it – back in August of 2014 – right here on this blog – Facebook Messenger will be a mobile wallet....
Apr 4, 2016 | News & Views, The Domino Effect
Oh thats right! And you read it here first (or maybe second, since we came across the results of the Epsilon survey on Adweek’s site and thought we’d be nice and share) Youth are connecting with ‘old school’ tech like email. What’s...
