Jan 13, 2014 | Marketing Strategies, News & Views, The Domino Effect
PayPal gets simpler: Soon you can pay with PayPal without leaving merchant sites PayPal gets simpler: lets you pay without leaving merchant...
Jan 9, 2014 | Marketing Strategies, News & Views, The Domino Effect
We are all about the iBeacon and any other technology that works in the same manner. I can see where shoppers may be wary of it at first, but it has the power to be so much more efficient than plain jane loyalty programs and Groupon/Living Social/etc type...
Jan 6, 2014 | Marketing Strategies, News & Views, The Domino Effect
We’ve known for some time that the cost of getting your app to the masses was becoming incrementally more expensive by the minute. This TechCrunch article claims that UA cost has hit $1.60+ per for an install and three uses. Those figures do not bode well for...
Jan 3, 2014 | Marketing Strategies, News & Views, The Big G(oogle), The Domino Effect
We’ve published a few articles last year about things you should be doing for your social media, so here’s another that I liked on a site called MarketingProfs.com — A Five-Item To-Do List to Get Started on Your Google Plus Page...
Jan 1, 2014 | Marketing Strategies, News & Views
I like the concept. We’ll see how it plays out. Synference thinks A/B testing can get a lot smarter with machine learning Synference thinks A/B testing can get a lot smarter with machine...
