Article: Synference thinks A/B testing can get a lot smarter with machine learning Jan 1, 2014 | Marketing Strategies, News & Views I like the concept. We’ll see how it plays out. Synference thinks A/B testing can get a lot smarter with machine learning http://gigaom.com/2013/12/20/synference-thinks-ab-testing-can-get-a-lot-smarter-with-machine-learning/