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Article: 65% of all email gets opened first on a mobile device — and that’s great news for marketers | VentureBeat | Mobile | by J. O’Dell

Jan 29, 2014 | Marketing Strategies, News & Views, The Domino Effect

65% of all email gets opened first on a mobile device — and that’s great news for marketers | VentureBeat | Mobile | by J. O’Dell 65% of all email gets opened first on a mobile device — and that’s great news for marketers Posted...

Main Street Merchants, Data Security and New POS Terminal Options

Jan 27, 2014 | Marketing Strategies, News & Views, The Domino Effect

I ran across this article online the other day — its from NBC news and it talks about the data breach at Target, Neiman’s and Michael’s last month.  Everyone has heard about it by now, although the finally tally on the card numbers compromised in the...

Article: Mobile A/B Testing Startup Apptimize Raises $2.1M, Launches A Tool For Non-Developers

Jan 26, 2014 | ChaChing! Funded!, Marketing Strategies, News & Views

Testing, testing, 1, 2…   If you don’t test, you should.  If I had to choose between spending money on new features or testing traffic from my existing traffic, I would nearly always choose the testing.  Why throw good money after bad? Freemium users will...

Article: Interview with Scott Abel, “The Content Wrangler” – Part 1

Jan 23, 2014 | Marketing Strategies, News & Views, The Domino Effect

If you’re a DIY marketer and use content to support your marketing endeavours, you’ve probably heard of Scott Abel.  If not, you should check out his site, The Content Wrangler.  This is a link to part 1 of an interview on IntelligentHQ.com with him....

9 Job Search Takeaways From The Golden Globes

Jan 19, 2014 | Marketing Strategies, The Domino Effect

Some of you probably spent your Sunday evening watching the Golden Globes and dreaming about which movie star you’d sit with during the awards ceremony. Although many of only dream of being in Hollywood, there are still many lessons to learn from…

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