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Mobile Ad Campaigns: Planning for the Boys of Summer

May 19, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity

Ho hum, summer is just around the corner again, what do your mobile ad campaigns look like? We are great believers in timing your mobile ad campaigns – any ad campaigns, really – to what’s going on in the market (for the most part, some things are...

Proximity Marketing: 3 Steps to Setup Success & Long Term Viability

May 5, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity

Proximity marketing is one of the hot new buzzwords right now – but just what is it? Simply put, proximity marketing means reaching out to a customer when they are nearby.  Nearby what?  You might be asking.  And the answer can vary, based on what you’re...

iBeacons – Bridge the Gap between Offline and Online Marketing

Apr 14, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity

You don’t need to be a marketer to have heard about iBeacons or location based marketing. iBeacons provide value to the shoppers journey, in daily environments.   iBeacons are a fantastic mobile tool that make it easy to bridge the gap between offline and online...

3 Ways to Use iBeacons at Events

Mar 17, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity

This year we’ve been traveling around to events and trade shows demonstrating ways to use mobile wallet marketing. The big draw with MWM is using iBeacons for both speakers and exhibitors at trade shows. Its popular shoutout tool that leverages mobile technology....

Apple Pay should pair with iBeacon – it does!

Jan 13, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity

I speak to many companies and discuss ways to help companies gain more on their ad spend by thinking mobile-first. We provide examples and ways other businesses are using mobile wallet passes to engage with their client base. During our break I was able to get some...
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