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Wallet Advertising: Going Mobile with Ads is Good for Your Business

Jan 27, 2017 | √ The World of Mobile Wallet Marketing, Auto Dealer Marketing

Wallet advertising is likely to have the most impact for the least amount spent in 2017. If you’re not familiar with wallet advertising, you’re not alone.  Most merchants and business owners haven’t actually created a mobile strategy of any sort...

Trade Show Sponsorship – How to Get Sponsors to Choose Your Event

Jan 20, 2017 | √ The World of Mobile Wallet Marketing, Event Marketing

Listen up trade shows, conference and event producers! We work with event planners in all industries – daily. We’ve been in the business of attending trade show or conferences for years. Kim and I both have experiences in operating events, in fact, one of Kim’s...

Apple Pay should pair with iBeacon – it does!

Jan 13, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity

I speak to many companies and discuss ways to help companies gain more on their ad spend by thinking mobile-first. We provide examples and ways other businesses are using mobile wallet passes to engage with their client base. During our break I was able to get some...

How North America is Going Bright Green Towards Cannabis Legalization

Jan 6, 2017 | √ The World of Mobile Wallet Marketing, Cannabis Culture, News & Views

The United State and Canada have both made moves forward to bright green in the eyes of investors and growers by making cannabis legalization a reality in 2016.   Kim and I recently sat down to discuss cannabis legalization in our countries. Take a listen to...

Event Planners Provide Sponsors with Mobile Updates

Dec 16, 2016 | √ The World of Mobile Wallet Marketing, Event Marketing

Event planners who have taken the plunge to mobile with their events and conferences  are seeing value add for sponsors using mobile updates – and they like it! One of the biggest challenges is demonstrating enough value to sponsors to either 1 – Signup at...
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