Apr 28, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity, News & Views
Ok, this is one of the more interesting (and less sense making) iBeacon installations that I’ve read about to date. But hey, if you’d like a side of beacon with your beer nuts, who are we to judge? Beacons are amazing little pieces of kit, they’re...
Apr 8, 2016 | √ The World of Mobile Wallet Marketing, News & Views
In the spirit of “we told you so week”, which is where this one seems to be going… another update on the FTC’s new rules about native advertising, coupled with a bit of enforcing old rules. These are updates to commentary we previously...
Apr 7, 2016 | √ The World of Mobile Wallet Marketing, News & Views
Call us intuitive, call us genius, frankly you can call us whatever you want… we don’t really care this time! I called it – back in August of 2014 – right here on this blog – Facebook Messenger will be a mobile wallet....
Mar 25, 2016 | News & Views, The Domino Effect
AdWeek wrap up of SXSW hits and misses is spot on, and only lightly makes fun of everyone trying to figure out how to monetize Snapchat… of course depending on who you talk to, Snapchat’s either the most viable social media opportunity or just as much...
Mar 23, 2016 | √ The World of Mobile Wallet Marketing, Podcast Promotion
Marketing podcasts is still a relatively easy business for hosts and networks alike. Podcasts. It seems like everyone has one these days. What started as a cheap way to push out recorded shows to more listeners with available spare time on the train, or in the...
