AdWeek wrap up of SXSW hits and misses is spot on, and only lightly makes fun of everyone trying to figure out how to monetize Snapchat…  of course depending on who you talk to, Snapchat’s either the most viable social media opportunity or just as much hogwash as trying to monetize a Twitter account.

One factoid did jump out at us –

3. Less equals more in social media

Back to Snapchat: Austin-based Gnack told Adweek that it found a way for brands and creators to measure how many eyeballs see their “snaps.” The company mentioned an interesting piece of research: People with less than 10,000 social followers have between three and five times the engagement of people with more than 10,000 followers.

Wonder why that’s the way the numbers line up…

Read the whole story by clicking here.