What does THAT mean?

            One thing we’ve noticed in the apps world is that terms change a lot.  What’s been called a spade in one era of internet marketing has been called a shovel in others, and even possibly a blade in yet another era....

Five Steps to a Sale: Step 2, The Pitch

Back in March, I started a series of posts about selling your app to your target market.   We’ll discuss your target market in a different post; this one is about step two, The Pitch, and how to craft a pitch that gets the users’ attention and moves them a...
Keep ‘Em Coming Back

Keep ‘Em Coming Back

Increase engagement with your users and increase your bottom line…  yada yada yada.  Everyone says it repeatedly but actually getting it done can be tricky.  Obviously you don’t want to divert their attention while they are actively using your app, but you...