SMBs Look to Location Based Campaigns for 2017
Companies see value in location based campaigns using iBeacons as part of the mobile marketing strategy for 2017. Digital marketers that use a mobile first strategy are seeing transactions counts and increased revenues. By diversifying their product offers to a...Mobile Apps vs. Mobile Wallet Applications – Part 2 (ep 28)
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Show Notes – Episode 28 – https://dominoresearch.com/podcast/mobile-apps-vs-mobile-wallet-applications-pt-2-podcast-ep-28/
Back by popular demand – Part 2 – Mobile Apps vs Mobile Wallet Applications — leveraging our super popular original episode (#9) – Mobile App vs Mobile Wallet – and giving the listeners what they’ve asked for, which is more detail and more specifics about how you can use mobile wallet applications to successfully avoid having to create, distribute and support an app.
Hazel and Kim talk about the size of your current user base, what sort of UA costs you’ll incur with an app compared to the likely revenue per user that you’ll be bringing into your business.