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Proximity Marketing: 3 Steps to Setup Success & Long Term Viability

May 5, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity

Proximity marketing is one of the hot new buzzwords right now – but just what is it? Simply put, proximity marketing means reaching out to a customer when they are nearby.  Nearby what?  You might be asking.  And the answer can vary, based on what you’re...

Retailers Find Their Sea Legs With Beacons for Mobile Engagement

Feb 2, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views, The Domino Effect

MobilePaymentsToday has a great article about the ever increasing use of beacons in the retail environment. Retailers find their sea legs with beacons for mobile engagement “Mobile engagement will dominate many conversations at this gabfest as...

Real Time Marketing Challenges and a Chart

Mar 7, 2014 | News & Views, The Domino Effect

We aren’t keeping any secrets around here…  we’re working on some projects that involve real time marketing, both time specific and location based, with the intention of ruling the world with our partners…  or at least providing a significant...

Qualcomm CEO says smartphone growth still in infancy — (We Agree).

Mar 6, 2014 | Marketing Strategies, News & Views, The Domino Effect

There’s a link below to a Bloomberg article where Steve Mollenkopf, CEO of Qualcomm and a huge proponent of smartphone and massive available growth room in the space.   We totally agree.  After meeting with some folks from Qualcomm Retail Solutions on Friday...

Latest Episodes

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