MobilePaymentsToday has a great article about the ever increasing use of beacons in the retail environment.
Retailers find their sea legs with beacons for mobile engagement
“Mobile engagement will dominate many conversations at this gabfest as consumers’ affinity for smartphones, tablets and wearables forces retailers to rethink their brand strategy. One topic that is sure to come up again and again is the role beacon technology plays in the customer’s in-store experience.”
Quick read about the NFR Big Show, held each January at the Javits in NYC.