Apr 8, 2014 | Marketing Strategies, The Domino Effect
It’s about time that we recognize the Latino population in the US as a very viable, very lucrative market for tech and tech related marketing. They skew high on the list of connected and using their connectivity but seem to get the short shrift when it comes to...
Apr 2, 2014 | iOooohhhEssss, Marketing Strategies, News & Views, The Domino Effect
Some commentary on the points in this article… 1. Consumers hate everything new, even if it’s free stuff. That’s just the way they respond to surveys. New is change, change is bad, no one wants change. Oh, but wait… if there’s a great...
Mar 30, 2014 | iOooohhhEssss, Marketing Strategies, News & Views, The Big G(oogle), The Domino Effect
Too bad we can’t throw Facebook in the cage with these guys and see who wins the real celebrity death match 😉 As I see it, Apple is making a move to be more like Google and Google is making a move to be more like Apple. The paradigm shift will likely revolve...
Mar 27, 2014 | Marketing Strategies, The Domino Effect
Finally, someone else is recognizing the problem with solely focusing on online… even if you’re running an online only business. Comapnies like King.com, Hotel Tonight, Priceline and others have found that a combination of online and traditional media...
Mar 22, 2014 | ChaChing! Funded!, Marketing Strategies, News & Views, The Domino Effect
In addition to purchases like WhatsApp and Oculus, Facebook is starting to make moves to assert itself in the mobile ad space marketplace. Never its strong suit, the company is attempting to leverage it’s incredibly large and diverse user base into more bottom...
