It’s about time that we recognize the Latino population in the US as a very viable, very lucrative market for tech and tech related marketing.  They skew high on the list of connected and using their connectivity but seem to get the short shrift when it comes to allocating marketing dollars.  In parts of the country where Latinos are a strong demographic – southwest and west, it’s a fools errand to ignore their purchasing power.

Square targets US’s 50m Latinos (and their small businesses)