Finally, someone else is recognizing the problem with solely focusing on online… even if you’re running an online only business. Comapnies like King.com, Hotel Tonight, Priceline and others have found that a combination of online and traditional media and brand promotion have the ability to prove their worth. With technologies like Passbook and iBeacon jumping to the forefront of the marketing world currently, we expect to see a lot more of this over the course of 2014.
A May-December Media Strategy Could Help Locally Focused Startups