Finally, someone else is recognizing the problem with solely focusing on online…¬† even if you’re running an online only business.¬† Comapnies like King.com, Hotel Tonight, Priceline and others have found that a combination of online and traditional media and brand promotion have the ability to prove their worth.¬† With technologies like Passbook and iBeacon jumping to the forefront of the marketing world currently, we expect to see a lot more of this over the course of 2014.

A May-December Media Strategy Could Help Locally Focused Startups

http://techcrunch.com/2014/03/22/the-may-december-media-strategy-a-winning-mashup-for-locally-focused-startups/